Hi Wijnand, 

Please find the difference for each of the fields below:

EffectiveFinalUrl 
<https://developers.google.com/adwords/api/docs/appendix/reports/final-url-report#effectivefinalurl>:
 
This will return the actual effective Final URL for each impression. 
ExpandedFinalUrlString 
<https://developers.google.com/adwords/api/docs/appendix/reports/landing-page-report#expandedfinalurlstring>:
 
This will return the Final URL with ValueTrack parameters replaced with 
their final rendered values.
UnexpandedFinalUrlString 
<https://developers.google.com/adwords/api/docs/appendix/reports/landing-page-report#unexpandedfinalurlstring>:
 
This will return the Final URL with Value Track templates left in place.

The results from the EffectiveFinalUrl and UnexapandedFinalUrl may or may 
not match. Let me know if you have any other questions. 

Regards,
Bharani, AdWords API Team

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    • ... 'Bharani Cherukuri (AdWords API Team)' via AdWords API and Google Ads API Forum

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