Hi Sebastian,

Upon investigation, I have noticed that some of the parameters applied in 
your AdWords UI request were not applied in your AdWords API call. Could 
you include the missing parameters (e.g. NetworkSetting 
<https://developers.google.com/adwords/api/docs/reference/v201806/TrafficEstimatorService.NetworkSetting>)
 
before making the call? You may refer to this guide 
<https://developers.google.com/adwords/api/docs/guides/traffic-estimator-service#prepare_the_request>
 for 
the sample code in setting up your parameters.

If there is still a discrepancy after applying the missing parameters, feel 
free to write back with the complete SOAP request and response logs during 
the service call via *Reply privately to author* so I could further 
investigate.

Regards,
Dannison
AdWords API Team

On Tuesday, July 31, 2018 at 4:45:52 AM UTC+8, Sebastian Razola wrote:
>
> keyword: *san diego hotels on the beach*
> max_cpc: *7 SEK (0.80 USD)*
> locations: *all*
> language: *english*
>
> According to the Keyword Planner's search volume and forecasts tool I 
> would get ~1500 impressions on August 1. See attached screenshot. (Daily 
> impressions between 1-10 August range between 1300-1700 impressions)
>
> According to the TrafficEstimatorService I would get 445-544 daily 
> impressions. See the debug output from the Adwords API Ruby gem below.
>
> What could be the cause of this huge discrepancy?
>
> Thanks!
>
> /Sebastian
>
> *Outgoing request:* SOAPAction: "get", User-Agent: pinata-14 
> (AwApi-Ruby/1.3.0, Common-Ruby/1.0.2, GoogleAdsSavon/1.0.3, ruby/2.5.0, 
> HTTPI/2.4.3, httpclient), Authorization: REDACTED, Content-Type: 
> text/xml;charset=UTF-8, Content-Length: 1282
> <?xml version="1.0" encoding="UTF-8"?>
> <env:Envelope xmlns:env="http://schemas.xmlsoap.org/soap/envelope/"; 
> xmlns:ns0="https://adwords.google.com/api/adwords/cm/v201806"; xmlns:wsdl="
> https://adwords.google.com/api/adwords/o/v201806"; xmlns:xsd="
> http://www.w3.org/2001/XMLSchema"; xmlns:xsi="
> http://www.w3.org/2001/XMLSchema-instance";>
>   <env:Header>
>     <wsdl:RequestHeader xmlns="
> https://adwords.google.com/api/adwords/cm/v201806";>
>       <userAgent>pinata-14 (AwApi-Ruby/1.3.0, Common-Ruby/1.0.2, 
> GoogleAdsSavon/1.0.3, ruby/2.5.0, HTTPI/2.4.3, httpclient)</userAgent>
>       <developerToken>REDACTED</developerToken>
>       <clientCustomerId>8849260927</clientCustomerId>
>     </wsdl:RequestHeader>
>   </env:Header>
>   <env:Body>
>     <get xmlns="https://adwords.google.com/api/adwords/o/v201806";>
>       <selector>
>         <campaignEstimateRequests>
>           <adGroupEstimateRequests>
>             <keywordEstimateRequests>
>               <keyword xsi:type="ns0:Keyword">
>                 <ns0:text>san diego hotels on the beach</ns0:text>
>                 <ns0:matchType>BROAD</ns0:matchType>
>               </keyword>
>               <isNegative>false</isNegative>
>             </keywordEstimateRequests>
>             <maxCpc>
>               <ns0:microAmount>7000000</ns0:microAmount>
>             </maxCpc>
>           </adGroupEstimateRequests>
>           <criteria xsi:type="ns0:Language">
>             <ns0:id>1000</ns0:id>
>           </criteria>
>         </campaignEstimateRequests>
>       </selector>
>     </get>
>   </env:Body>
> </env:Envelope>
>
> *Incoming response:* Content-Type: text/xml; charset=UTF-8, Date: Mon, 30 
> Jul 2018 18:29:39 GMT, Expires: Mon, 30 Jul 2018 18:29:39 GMT, 
> Cache-Control: private, max-age=0, X-Content-Type-Options: nosniff, 
> X-Frame-Options: SAMEORIGIN, X-XSS-Protection: 1; mode=block, Server: GSE, 
> Alt-Svc: quic=":443"; ma=2592000; v="44,43,39,35", Accept-Ranges: none, 
> Vary: Accept-Encoding, Transfer-Encoding: chunked
> <soap:Envelope xmlns:soap="http://schemas.xmlsoap.org/soap/envelope/";>
>   <soap:Header>
>     <ResponseHeader xmlns="
> https://adwords.google.com/api/adwords/o/v201806"; xmlns:ns2="
> https://adwords.google.com/api/adwords/cm/v201806";>
>       <ns2:requestId>0005723ba4e6f6700a563e439a063d2d</ns2:requestId>
>       <ns2:serviceName>TrafficEstimatorService</ns2:serviceName>
>       <ns2:methodName>get</ns2:methodName>
>       <ns2:operations>1</ns2:operations>
>       <ns2:responseTime>910</ns2:responseTime>
>     </ResponseHeader>
>   </soap:Header>
>   <soap:Body>
>     <getResponse xmlns="https://adwords.google.com/api/adwords/o/v201806"; 
> xmlns:ns2="https://adwords.google.com/api/adwords/cm/v201806";>
>       <rval>
>         <campaignEstimates>
>           <Estimate.Type>CampaignEstimate</Estimate.Type>
>           <campaignId>1380464335</campaignId>
>           <adGroupEstimates>
>             <Estimate.Type>AdGroupEstimate</Estimate.Type>
>             <keywordEstimates>
>               <Estimate.Type>KeywordEstimate</Estimate.Type>
>               <min>
>                 <averageCpc>
>                   
> <ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type>
>                   <ns2:microAmount>2721980</ns2:microAmount>
>                 </averageCpc>
>                 <averagePosition>4.33040815804821</averagePosition>
>                 <clickThroughRate>0.0744010696967159</clickThroughRate>
>                 <clicksPerDay>36.818844</clicksPerDay>
> *                <impressionsPerDay>445.3828</impressionsPerDay>*
>                 <totalCost>
>                   
> <ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type>
>                   <ns2:microAmount>111355736</ns2:microAmount>
>                 </totalCost>
>               </min>
>               <max>
>                 <averageCpc>
>                   
> <ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type>
>                   <ns2:microAmount>3326864</ns2:microAmount>
>                 </averageCpc>
>                 <averagePosition>3.5430610495684136</averagePosition>
>                 <clickThroughRate>0.09093464512033123</clickThroughRate>
>                 <clicksPerDay>45.000813</clicksPerDay>
>  *               <impressionsPerDay>544.3568</impressionsPerDay>*
>                 <totalCost>
>                   
> <ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type>
>                   <ns2:microAmount>136101456</ns2:microAmount>
>                 </totalCost>
>               </max>
>             </keywordEstimates>
>           </adGroupEstimates>
>         </campaignEstimates>
>       </rval>
>     </getResponse>
>   </soap:Body>
> </soap:Envelope>
>

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      • ... 'Dannison Yao (AdWords API Team)' via AdWords API and Google Ads API Forum
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