Hi, I'm looking for descriptions of what these conversion values represent 
exactly. Something more client facing if possible. Thanks.

Predicate

Response Header

UNKNOWN

Other

WEBPAGE

Website

ANALYTICS

Analytics

UPLOAD

Import from clicks

AD_CALL_METRICS

Calls from ads

OFFERS

Offers

ENGAGEMENT

Engagement ads

STORE_VISITS

Store visits

ANDROID_IN_APP

Android in-app action

ANDROID_DOWNLOAD

Android app install (from Google Play)

IOS_IN_APP

iOS in-app action

IOS_FIRST_OPEN

iOS app install (first open)

APP_UNSPECIFIED

Mobile app

ANDROID_FIRST_OPEN

Android app install (first open)

UPLOAD_CALLS

Import from calls

FIREBASE

Firebase

CLICK_TO_CALL

Phone number clicks

SALESFORCE

Salesforce.com

STORE_SALES_CRM

Store sales (data partner)

STORE_SALES_PAYMENT_NETWORK

Store sales (automated)

GOOGLE_PLAY

Google Play

THIRD_PARTY_APP_ANALYTICS

Third-party app analytics

GOOGLE_ATTRIBUTION

Google Attribution

STORE_SALES_DIRECT

Store sales (direct upload)

CrossDeviceConversions

Cross-device conv.",type:"w"}

https://developers.google.com/adwords/api/docs/appendix/reports/ad-performance-report#externalconversionsource

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    • ... 'Luis Xander Talag (AdWords API Team)' via AdWords API and Google Ads API Forum
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