Hello Yang,
The Target CPA bidding strategy sets the bids and help you get maximum
conversions at the target cost-per-acquisition (CPA) you set. Target CPA
bidding automatically finds an optimal CPC bid for your ad each time it's
eligible to appear. For example, if you choose a target CPA of $10, Google
Ads will automatically set your CPC bids to try to get you as many
conversions at $10 on average. This will be set as the highest max. CPC bid
that you want Google Ads to set for any keywords, ad groups or campaigns
using Target CPA bidding. You will need to use the CpcBid to set/get the
bid values for the criteria. You may refer to this help center article
<https://support.google.com/google-ads/answer/6268632> as a reference.
Let me know if you have any other questions.
Regards,
Bharani, AdWords API Team
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Also find us on our blog and discussion group:
http://googleadsdeveloper.blogspot.com/search/label/adwords_api
https://developers.google.com/adwords/api/community/
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Also find us on our blog:
https://googleadsdeveloper.blogspot.com/
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