Right now we are sending conversion events to Google Analytics to track conversions. Google Ads is linked to Analytics, which means our paid ads get the imported conversions. This works but the setup is very involved and the conversion events in Analytics use the date of conversion incorrectly (As documented). We plan to use the offline conversion tracking feed in the Ads API to tell Google Ads when gclids successfully convert when opening our desktop app so the conversion dates can we more accurate. However our concern is that if we only inform Ads then we will only get conversions for the paid ads we put up. With Analytics we get to track conversions from any incoming referral links as well. If we only use the Ads API will we lose that?
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