We have 200+ categories and growing across our 3 marketplace sites to which we are driving Google PPC to (Eg: https://www.industrysearch.com.au/buy/tray-sealing-machines). Their ad priorities change daily and we switch them on and off based on our budgets and based on which ones have enough traffic not to need ads. We do all this manually but as you can imagine there are a lot of moving parts, so we want to see how we can automate ads in future by dynamically switching ads on/off based on factors like: 1. Category value (how many paying advertisers we have in it) 2. Category potential (how many trials we have in a category) 3. Product value (the average value of products in a category (so we can focus on higher-value categories with more advertisers) 4. How many leads we have generated in a category (so we focus on a category only if leads in that category are lower than we want). We're planning to run queries within our database based on these parameters and put unique identifiers on relevant category pages, then use dynamic ads to target those. We are experimenting with that now but the challenge we expect to see is that dynamic ads give you limited control of the headlines and target keywords, so are likely to achieve limited success. Does anyone have any experience in these sorts of scenarios who can advise on how to move towards this type of automation? We run a .net core website with SQL databases which we build and manage internally? Thanks, Jeremy
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