Hi Chirag, You could use the AdGroupBidModifierService/CampaignBidModifierService to modify the bids for demographics by specifying the criterion_id of the demographics while performing the mutate operation and specifying the bid_modifier values for the given criteria. Alternatively, you could use AdGroupCriterionService/CampaignCriterionService to modify the bid values for demographic criteria. For your other concern, please refer to this help center article for more information on bid adjustments. Let us know if you need additional information.
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