Hi,

Thank you for reaching out. As explained here, the time_length is the number of 
time_units that the FrequencyCap exists. In this case, since you didn't specify 
the time_length, it defaulted to 1 meaning that it would only be applied for 1 
day. If you would like the FrequencyCap to last for a longer period of time, 
you should explicitly set that.

Regards,
Mitchell
Google Ads API Team
ref:_00D1U1174p._5001UXTPqy:ref

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