Hi Drew,

Thanks for reaching out.

Regarding Ad Customizers,

If a feed uses exclusively number attribute types, what would the median 
approval time be for a feed update?

Feed items are approved separately; an Ad does not have to be reapproved.  
Approvals typically complete within 1-2 business days.

Can a feed be modified using the Google AdWords API or any other API (such as 
the Google Ads API beta)?

Yes, both APIs provide services for Ad Customizer feeds.  See these reference 
entries: AdWords, Google Ads API.

What is the most often a feed can be updated via an automated method?

There are no specific limitations to feed services via Ads APIs.

If the values within a feed are static (only ever integers from 0 to 60), can a 
feed become “whitelisted” and skip the approval queue?

​​​​​​​No, all Ads and related data must be approved before they can be served.


Regarding Ad Parameters:

Are Ad Parameters only available at the Keyword level? Can these be set at a 
campaign or ad group level?

Ad Parameters are only available at the Keyword level.  Per the AdParam 
definition, to set an AdParam you must specify the AdGroup and Keyword IDs.

If these are only able to be applied on a Keyword level I feel like we would be 
making 1000's of API calls every few minutes, this doesn't seem intended?

Large numbers of operations are not unusual for the Ads platform.  Consider 
utilizing the Batch Job Service to perform many operations more efficiently.
Note that your developer token Access Level may have some limitations as to the 
number of operations that you can perform.
Since it appears that your headlines may involve time, you might want to 
consider using the Countdown customizer.

Is there any example PHP API code calling/echoing the param1 & param2 values 
for a keyword (or campaign/ad group if that’s possible)?

The closest example is​​ SetAdParameters; the AdParamService's get method will 
return information regarding existing AdParam values.

Can you test Ad Parameters using a developer account and see the result in the 
web UI, or would you have to test these on a live Ad.

​​​​​​​Assigned parameters will only be visible on live Ads.


Please let us know of any other questions that you may have.

Thanks,

Andrew, Google Ads API Team
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