Hey Mat,

I think you nailed it. If I pull data at the ad group level I can get the 
metrics to match what was retrieved by keyword. However, when search term 
is included in the query the numbers are significantly reduced. Thanks.

Scott

On Monday, October 25, 2021 at 4:21:16 AM UTC-5 Mat wrote:

> Hi Scott,
>
> unfortunately, Google does not disclose the search terms for more than 
> half of the the impressions, clicks, cost and conversions (allegedly for 
> privacy reasons).
> This is the case both in the Google Ads user interface and in the Google 
> Ads API.
>
> You might get matching total values if you don't segment the report by 
> search_term, which, however, makes little sense.
>
> Regards
> Mat
>
> adsapi schrieb am Montag, 25. Oktober 2021 um 08:38:41 UTC+2:
>
>> Hi,
>>
>> Thanks for reaching out to us.
>>
>> Upon checking the GAQL for the search_term_view report, it appears that 
>> segments are added in the select query. Note that when any segments are 
>> added in the query, then it tells the query to retrieve only the rows of 
>> data that have said segment fields and remove any row that is not 
>> associated with those segments. That being said, you may try generating API 
>> reports without including segment fields.
>>
>> If there are still discrepancies, please provide us with the complete 
>> *request* 
>> <https://developers.google.com/google-ads/api/docs/concepts/field-service?hl=en#request>
>>  
>> and *response* 
>> <https://developers.google.com/google-ads/api/docs/concepts/field-service?hl=en#response>
>>  
>> logs with the *request-id* 
>> <https://developers.google.com/google-ads/api/docs/concepts/call-structure?hl=en#request-id>
>>  
>> for both of said views, so our team can better check.
>>
>> If you haven't yet, logging can be enabled by navigating to the Client 
>> libraries > Your client library (ex. PHP) > Logging documentation, which 
>> you can access from this *link* 
>> <https://developers.google.com/google-ads/api/docs/client-libs>. You may 
>> then send the complete logs via the *Reply privately to author* option. 
>> If this option is not available, you may send the details directly to our 
>> googleadsa...@google.com alias instead.
>>
>> Regards, 
>> [image: Google Logo] 
>> Yasar 
>> Google Ads API Team 
>>   
>>
>> ref:_00D1U1174p._5004Q2QEgXr:ref
>>
>

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  • Ke... Scott Vaillancourt
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      • ... Mat
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