We are planning to integrate the Google Ads API to send events back to Google Ads using S2S calls. We are not going to rely in pixel tracking or Google Tag Manager. The pixel & cookie tracking is going to slowly die over the years.
Our flows usually have 3 steps: - Page View - Landing Page Click - Product / Service Purchase Does it make sense for us to send ALL these events back to Google: - Page View - Submit lead form - Purchase If we are going to optimize 95% of our campaigns for the "Purchase" event? By sending "more data" to Google, will campaigns perform better? -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/afa94ce8-ce9c-4831-a685-8a3c4e3142b0n%40googlegroups.com.
