Hi Ernie,

I went to the Google Ads web interface to the Audience tab to check if I 
need to turn some kind of targeting for getting Age reports for my Local 
Ads. I found out that none of my Local campaigns are showing up in the edit 
demographics tab. Does this mean that Google Ads doesn't support targeting 
gender/age in Local Ads? Is there anyway to turn on at least reporting 
feature for these split ups in the interface for Local Ads. If this kind of 
*Local 
Ads* Gender/Age reporting is currently not available in Google Ads could 
you let me know if and when this feature will be added as this information 
is paramount for our internal analysis. Thanks for your help and have great 
day!

Best,
Sanjay

On Friday, February 18, 2022 at 7:38:09 AM UTC+5:30 SANJAY SRINIVAAS M R 
wrote:

> Hi Ernie,
>
> I am certain that that all the metrics for my Local adgroups will not be 
> Zero all days of last year. Just to check I ran the call to the Adgroup 
> endpoint for my local ads and received the required data. I don't 
> understand how the total adgroup level data could exist but while 
> retrieving it split up by Age or Gender from Age/ Gender View we could 
> receive all Nulls. I am privately attaching the log for the call I ran from 
> Adgroup endpoint for your reference.Thanks!
>
> On Friday, February 18, 2022 at 6:15:30 AM UTC+5:30 adsapi wrote:
>
>> Hi Sanjay,
>>
>> Thank you for providing the details. I am also a member of the Google Ads 
>> API team and let me provide support to your concern.
>>
>> I impersonated the report using the initial query that you provided and I 
>> also retrieved an empty report. However, upon investigation, I can see that 
>> you encountered what was discussed on this document 
>> <https://developers.google.com/google-ads/api/docs/reporting/zero-metrics#exclude_zero_metrics_by_segmenting>
>>  that 
>> zero metrics are always excluded when segmenting a report, provided all 
>> selected metrics are zero. The gender types targeted to your local 
>> campaigns received zero impression and this is the reason why the report is 
>> empty. With this, if you want to get the local ad data from this report 
>> type, then I would suggest removing the *segments.date *field.
>>
>> https://googleads.googleapis.com/v8/customers/xxxxxxxxxx/googleAds:searchStream
>>
>> {
>>   "query" : "select 
>> campaign.advertising_channel_type,metrics.average_cpc, 
>> metrics.clicks,metrics.ctr, metrics.impressions, metrics.cost_micros,   
>> ad_group.name, campaign.name, ad_group.id, campaign.id, 
>> campaign.optimization_score,segments.date ,ad_group_criterion.gender.type 
>> FROM gender_view where segments.date BETWEEN '2021-12-20' AND '2022-02-02'"
>> }
>>
>> Let me know if you have further questions.
>>
>> Regards,
>> [image: Google Logo] 
>> Ernie John 
>> Google Ads API Team 
>>   
>>
>> ref:_00D1U1174p._5004Q2WvjKw:ref
>>
>

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