How to create a userlist based on website events like submit form, add to
cart, purchase etc.
I checked the below link but not getting the complete sequence of code.
https://groups.google.com/g/adwords-api/c/9U5-20zJ_OM/m/8oGAmZW_AgAJ
After setting up the events in GTM, what to do?
Do we have to create a remarketing action or simple we can use
the expressionRuleUserList. Sample code below
[
{
'create': {
"membershipStatus": "OPEN",
"name": "test",
"description":'test',
"membershipLifeSpan": 30,
"ruleBasedUserList": {
"prepopulationStatus": "REQUESTED",
"expressionRuleUserList": {
"rule": {
"ruleType": "OR_OF_ANDS",
"ruleItemGroups": [
{
"ruleItems": [
{
"name": "Add to cart",
"stringRuleItem": {
"operator": "EQUALS",
"value": "add to cart"
},
}]}]}}}}}]
If this approach is correct, could you please share the field values of
"name" and "value" fields for different events like purchase, submit form
etc.
Thanks.
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