Great answer, this is very helpful. Thanks Heidi and Google Ads API team.

On Tuesday, June 7, 2022 at 4:11:36 AM UTC-4 adsapi wrote:

> Hi,
>
> Thank you for reaching out to us.
>
> The *keyword state* is the status of the main object in a row, with this, 
> it will be the ad_group_criterion.status 
> <https://developers.google.com/google-ads/api/fields/v10/ad_group_criterion#ad_group_criterion.status>
>  
> in Google Ads API.
>
> For the *MaxCPC*, it is the Cost per click bid and upon checking the resource 
> mapping 
> <https://developers.google.com/google-ads/api/docs/migration/mapping?hl=en>, 
> it must be *ad_group* or *ad_group_criterion.effective_cpc_bid_micros*, 
> this should be campaign/ad group criterion depending on the view.
>
> For the *LandingPageExperience*, this is the quality score of the landing 
> page. That’s why it will be the 
> *ad_group_criterion.quality_info.post_click_quality_score*
>
> For the *expectedClickthroughRate*,it is Click Through rate compared to 
> that of other advertisers and this will be 
> *ad_group_criterion.quality_info.search_predicted_ctr*
>
> And for the *AdRelevance*, this is the quality score of the ad then this 
> is the *ad_group_criterion.quality_info.creative_quality_score*
>
> Best regards,
> [image: Google Logo] 
> Heidi 
> Google Ads API Team 
>   
>
> ref:_00D1U1174p._5004Q2bcwyO:ref
>

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