Commodification needs no material object - it is the fetishization of objectification - in that the objectified experience is of greater exchange value than it does use value - the very process in itself is one of anaesthetization
On 5/12/10 4:46 PM, "Mike Mallory" <[email protected]> wrote: Part of the process of aestheticization is the objectification of experience. Insofar as commodification requires an object, I would say that aestheticization can facilitate commodification, but "promote" is too strong a term for the relationship. Mike Mallory ----- Original Message ----- From: "joseph berg" <[email protected]> To: <[email protected]> Sent: Monday, May 03, 2010 4:02 PM Subject: "Indifference to the aesthetic will in the long run lessen the economic product [whereas] attention to the aesthetic will increase economic welfare." Josiah Stamp > Does aestheticization promote commodification? --
