Quantitative = more or less moral or aesthetic reasons
Qualitative = morally or aesthetically  of a different order or kind


On 5/16/10 11:51 AM, "William Conger" <[email protected]> wrote:

This conversation assumes that quality and quantity are fixed concepts.  But
they can be exchanged.  The old slogans "bigger is better" and "less is more"
are examples of the tendency to confuse or exchange the terms.  In America and
maybe throughout world culture there is strong evidence that the tendency is
to favor "bigger is better" until the tipping point is passed.  Then bigger
becomes a liability and the swing back to "less is more" starts anew. Almost
always this exchange occurs for economic/political reasons, I think, far more
than for moral or aesthetic reasons.  An example today would be the rejection
of corporate farming (corn, soy, chemicals) for organic farming (the less is
more turn).

When manufacturers and economists decided that bigger (more) is better they
adopted the notion of "good enough" which enshrines the view that things
should not be made better than they need to be for a short-term use  (planned
obsolescence).  This was a radical shift from the earlier manufacturing ideals
-- to make things as well as they can be (to outlast expectations).  What was
formerly quality became quantity and visa-versa.

Warhol and Duchamp and even the utopian models of modernism reflected the
bigger is better mode (unlimited possibilities of art, multiples,
accessibility) but that may be reaching a tipping point back to less is more.
Ironically --  how else? -- this tipping point is revealed by the exchange of
100s of millions for a very few examples of the bigger is better art notion, a
sort of inversion of the concept so that the more-ness and big-ness  of
modernism and post modernism is exchanged into money itself, bigger money
means the simultaneous apotheosis and death of the bigger is better view.
wc


----- Original Message ----
From: Saul Ostrow <[email protected]>
To: "[email protected]" <[email protected]>; William
Conger <[email protected]>
Sent: Sun, May 16, 2010 9:44:47 AM
Subject: Re: Rewrite

The proportion should stay the same



On 5/16/10 8:13 AM, "[email protected]" <[email protected]> wrote:

Isn't lots of people making more   pieces of art and there   consequently
being more quality   pieces   a lot like the monkeys with typewriters-the
more monkeys, the quicker they get to War and Peace? It doesn't sound right.
Kate Sullivan



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