This article is a clear example of why the current artworld is in steep 
decline. 

I am convinced that the decline is due to the redundant and unexamined 
persistence of two ideas that have been exhausted.  One of them is what I call 
the fallacy of 'significant form'.  This is the idea formulated by Clive Bell 
that identified an 

inherent order of form -- visual form -- to be the marker of art and quality 
irrespective of subject matter or anything else.  Just what the markers of 
significant form are is the subject of much debate in aesthetics.  The problem 
is in finding universal, necessary and sufficient features of significant form 
that are objective and thus noticeable by all.  Since none can be found the 
objectivity of significant form is falsified and this has led to the notion 
that 
anything at all can be art because anything at all can be claimed as having 
significant form (and the opposite ids also true). The fall-back is to rely on 
Kantian notions of involuntary aesthetic experience; generally meaning  an 
unexplained and unpredicted emotional-feeling of aesthetic surprise, elation, 
etc.  But these reactions are also so subjective as to be unreliably related to 
any objective cause, whatever claim is otherwise made.  Nevertheless, the 
objective cause of this purely subjective experience is said to be "art" in an 
instance of significant form.  Thus the other fallacy is the total subjectivity 
of the aesthetic experience and hence the identity of art being predicated on 
the 'objectivity' of significant form (the visual order regardless of subject 
and context).  

Simon de-Pury is only one of the majority of art world powers (critical and 
marketing) who subscribe to these twin fallacies.  "All you need to do is look, 
look, look, and see, see, see" they say.  He says he relies on that immediate 
and involuntary "hit" of aesthetic experience.  He mimics Kant and more likely, 
Greenberg and his defunct formalist theory, to determine what a real artwork 
is. 
 

There is no "seeing" without a context.  When we see something our brains 
instantly contextualize it with previous "mappings" which are flooded with all 
sorts of associative neuron firings and that includes language. The cliche "we 
see what we know"  is almost 100% true.  The uniqueness of every glimpse is 
simply the ever changing mappings in the brain (think of rubber-bands flexing 
and overlapping constantly) more of less different from previous similar 
experiences (combined with cultural bias).  When de Purry and his privileged 
and 
unaccountable peers pronounce something as art they are merely exercising their 
authority and imposing their subjective maps onto others as if those maps were 
mirrors of objective "significant form".
None of us can do any better since we too are subject to the twin fallacies and 
so we submit to power and authority (of critical acclaim and monetized quality) 
and the goofy game of art goes on and on.  

What I detest is the fakery of the critical establishment, now nearly identical 
with auction-house-dealer money) in continuing the twin fallacies of 
significant 
form and instant aesthetic experience as if they were measurable by objective 
necessary and sufficient features.  If Pury and his cohorts were to say, "This 
is great art if I say so and because I have attained the marketing and 
institutional authority to say so",  I would say OK. Otherwise they're full of 
BS. 
wc
  

----- Original Message ----
From: joseph berg <[email protected]>
To: aesthetics-l <[email protected]>
Sent: Sun, June 19, 2011 9:44:41 PM
Subject: "I am looking for quality first of all...It has to stir up your  
emotions and it has to have something which is timeless."

http://blogs.wsj.com/scene/2011/05/27/what-simon-de-pury-looks-for-in-art/

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