The author of this article should be a professor of fantasy.  He's in 
dreamland. 
Just as dreams are shot through with happenstance images, so are his arguments 
floated aloft by visions of Utopian serendipity. 

I won't list my objections in any order or even completely because I'm not 
taking the time to match them point by point to the article.  But if there's 
one 
over-riding neglect in his article it's the absence of a recognition of booming 
world population.  If production is scaled back for the sake of improving life 
quality for producers, what becomes of the needs of new millions of people each 
year?  

The simple concept of modern productivity is that products are made only as 
well 
as they need to be to suit a defined goal.  Excessive labor and use of 
materials 
are trimmed back if they are wasteful.  The authors carpenters, for example. He 
dreams of them constructing things with the best materials and care, to last 
and 
last, thus hitting the sweet spot in ever person's heart for impervious 
quality. 
 But if houses, for instance, not to mention the tall office building, were 
still built to the standards that are sometimes found in much earlier 
buildings, 
like post and beam, heavy stone, and finished off with four inches of plaster 
and capped with slate roofs, their cost would be stratospheric,leaving the 
majority of people homeless, and cities where tall buildings now abound, 
unimaginably congested and dangerous.

The efficient use of materials is the best way to ensure environmental 
conservation.  Any idiot can see the logic of that and only a dreamer pandering 
to the faulty wishes for a better, simpler time would presume the opposite.  

My old 1940 Ford was planked with heavy steel. It took a real whack to dent its 
big round fenders.   My new millennium car has thicker paint than steel and 
thus 
has a thousand little dings on each door, the sure sign of a city car parked 
closely to others day and night. So it is with everything.  Materials are cut 
to 
the minimum needed, not the maximum possible.  The trick is finding the balance 
point between efficiency, resource and production costs, environmental issues, 
and the desired function and appeal of the product.  That is the best formula 
for a smart, moral society.  Yes, I'd prefer that my car doors would be more 
resistant to the careless actions of others but do I really want thicker steel 
or more costly alternatives for a product that's almost worthless after 10 
years?  The car is as good as it needs to be. It can't guard against human 
carelessness beyond ensuring a level of safety.  Ditto for almost everything 
else I own.......except art.  Ah, there's the rub.  

People think of art as made to last forever.  After all, quality should be 
permanent, like Beauty.  A first class rug is woven by hand (by children in 
Middle Eastern sweatshops?) and will indeed last for centuries.  A bronze 
sculpture will last until it's blown up in war.  A painting will last....ah, 
well, quite a while.
The Internet and its storage clouds are the new Forever, the permanent craft of 
civilization.  Long after humans disappear, the 'clouds' will be storing their 
chatter and records until the galaxy explodes.   Maybe that's what's driving 
this insane fantasy for a return to a paleolithic or early Egyptian notion that 
everything should be made for eternal permanence, no matter the cost in money 
and lives, and civilization itself.

For every ancient and beautifully crafted thing, we should remember that their 
benefits and delights were for only for the sifted few.  Millions go to see the 
Welsh Castles of Edward I or the pyramid of Cheops, but many millions of others 
died of sickness, starvation, brutality of war, and much more as a result of 
their being made.  How much better to spread the benefits to as many as 
possible 
by balancing means and ends even if stratified from lesser utilitarian goods to 
rarer symbolic goods where a presumed excellence and beauty replaces the 
utilitarian?  

If I was responsible, and generous,  I'd go back to the article and outline its 
arguments and then respond in a structured essay.  The egregious error of 
Berg's 
forwarded article does merit a forceful response.  But not now.  I toss out my 
scattered remarks as an opening volley, just to let the aggressor know someone 
is defending the fort of civilization.  I also want Berg to know that I am not 
fooled by his constant presentations of copied reactionary and overly 
conservative pie-in-the-sky, views.  It's just plain silly of him to keep 
marching these bewildered troops forward, relics of long ago and far away, 
phantoms of nostalgia and drippy sanctimonious wealseling for power.  
wc


----- Original Message ----
From: joseph berg <[email protected]>
To: aesthetics-l <[email protected]>
Sent: Mon, May 28, 2012 4:14:06 AM
Subject: "It is the accuracy and detail inherent in crafted goods that  endows 
them with lasting value."

http://www.nytimes.com/2012/05/27/opinion/sunday/lets-be-less-productive.html?_r=1

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