Frances to William and listers... 
(1) 
It may eventually be best to hold aesthetics as a methodic
science of knowledge, traditionally aligned as aesthetics and
ethics and logics, but that thrust remains to be realized.
Aesthetics as a potential formal science furthermore need not
necessarily entail artistic works or any aspects of art at all,
including issues of beauty. (Maybe the term "artistics" could
also become a formal science, but only of those "aesthetic"
objects called artworks.) Aesthetics as a science and theory
might do well by limiting its address to ideals like goods and
goals and forms in general, whereby things in "continuous
evolutionary love" give of themselves freely for its own sake
alone and expect nothing in return for the effort. This approach
for aesthetics might be deemed preparatory to ethics and
contributory to logics, but such aesthetics would be ethically
and logically neither bad nor good and neither false nor true.
This tack of course may drift too far from what might be expected
of aesthetics. In regard to "design" as possibly a science, it is
my understanding that such design would be broadly telic and its
science would thus be called teleology. 
(2) 
The idea that anything found or held aesthetic could only be a
subjective encounter and mental construct made in the mind is
perhaps too harsh for me. It smacks of rigid notionalism and
nominalism and rationalism. If for example a group of normal
learned experts come to tentatively agree that an object bears an
aesthetic quality, or even yields a logical truth, then that
determined quality or truth is an objective fact albeit relative
to the group, regardless of what any individual member may want
it to be or what each member may think of it. The agreed quality
or truth now exists objectively, independent of any individual
mind or subjective thought. This would be a realist stance, and
one likely supported by objective relativism. 
(3) 
The idea of irony or any opposition in an aesthetic dress is a
further intriguing point to ponder. 


William Conger wrote... 
I think the word aesthetic has been stretched to mean far more
than it was intended to mean in the 18C when it first became a
topic.  It is historically related to those other ambiguous
words, taste and beauty with all their connotations with class
and custom.  Among newer uses of the word -- stretched beyond
what was once possible -- is its opposite, the ugly and other
such notions.  Aren't we asking too much of a rather simple word
when we insist that it not only suffices for the concept of
beauty and taste but also for whatever is opposite to beauty and
taste? Yes...and no.  I do agree that a descriptive word, any
word, can be put to whatever service one chooses for it and by
that I mean that the context defines the sign, not the other way
around.  If we want to therefore say that the word aesthetic now
includes the beautiful as well as the ugly then we are obliged to
invent a context that embraces both.  This does happen all the
time in irony and I suppose that the idea that aesthetic can
imply both the ugly and the beautiful is curled up inside the
fascination for irony in our time. Although I think we are now at
the end of the age of irony we are still very much affected by
it, particularly in how it allows us, encourages us, to pretend
that we can perceive something that's inherently subjective from
an objective perch.  One of the chief goals of post-modernist art
is to present an ironic contradiction -- opposite values or
contents --  from a distanced position, presumably objective and
indifferent.   But whenever we think of the aesthetic or of its
disposition, taste, and its body, beauty, we are submitting to a
fully subjective encounter, one that can't be made objective
without taking the life from the subject. This is why I think the
ironic view is a dead view, as if imagining a living body as a
corpse devoid of subjectivity. 
wc 

Frances to William and others... 
The traditional tendency to align aesthetics only with say beauty
and nicety and efficiency, to the exclusion of say ugly and nasty
and inefficiency, has been a thorny stretch for me. There seems
after all to be a logical need, in addressing the many issues of
art and tech and science, to hold the "beauty" of the unbeautiful
as well as the beautiful. Perhaps the umbrella should be whether
aesthetic properties and objects are bad or good, in their being
say ugly or sublime or beautiful. Tentatively deeming what is
aesthetically "good" as a global artistic standard might be a
step in the right direction, regardless of the specific problems
this deeming will encounter in certain local situations. The
unpredictable elementary alternative is simply too chaotic and
volatile and hostile for rational thinkers. (The relation of
"forms to feelings" and of "designs to signings" in these poles
as being structurally similar are old theories, yet are seemingly
relevant here, and maybe they should be revisited, especially in
light of recent psychical advances in the cognitive sciences.) 

William Conger wrote... 
Yes, of course. The limiting word is aesthetic. Define that word
and then find correspondence in design examples. I realize that
your question presumes a deconstructive answer, one that feeds
the hopelessly rigid and vain hope that a stable universalist
definition can suffice for a subjective and infinitely variable
subject. Why do you persist in this elementary quest? However,
logic notwithstanding, there is a vague sense that the human
brain does have 'aesthetic preference' for certain kinds of
patterns that one might say are efficient, that is, lacking
excess. The basic human aesthetic standard is probably the human
body because an attraction to it is essential for eros and
propagation at least. So what is an aesthetic design for the
human body? It is amazing in a way that with the human body few
inches this way or that, a bulge here instead of there, and so on
can elicit a sense of either aesthetic delight or repulsion. We
can easily find historic periods where one sort of aesthetic body
was valued over another that today is found repulsive but these
socially constructed bodies need to be balanced by the longer
term preferences for a standard form, one that was actually
measured statistically by both the ancient Greeks and the Italian
Renaissance sculptors, among others. For example, a stout or
heavyset 19C American male image was considered a sign of
prosperity, authority, manliness whereas today it is scorned.
Similar reversals can be found for images of women at different
times. When the notion of 'efficient' is applied, a leaner, more
supple, graceful, healthy, unexaggerated body form is the most
prevailing human body image and is thus probably an aesthetically
pleasing image to most people at most times (yet, again, always
in balance with changing social constructs). Designs that conform
to a preferred human body shape, however abstractly, may be as
close to a universal definition as we can get for the 'aesthetic'
(or beautiful, using the traditional definition of the word). 

Joseph Berg wrote... 
Is there such a thing as that anymore? 

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