What is this fascination people have with "modem"? They think they have a modem, need a modem, reboot their modem, look at the lights on their modem. Modem, modem, modem. I'd say the term comes up in 50% of all the calls we get.

I even had a customer call today because they were retiring their old desktop computer, and wanted to know what to do so their phones, tablets and laptops would still get Internet. Answer of course is nothing, just unplug the old beast and get rid of it. But "everyone" told them they needed to get a modem. So they went to Best Buy, where the kid tells them yes that's correct, you need a modem, and sold them one. You need to take out that "power over Ethernet injector" and replace it with a "modem". WTF?

"Modem" seems like "broadband". People use the term like it means something to them, but if you ask OK what is a modem, what does it do, they haven’t a clue. But they know they have one, or need to get one. I explain that a modem is a modulator-demodulator, like when you want to send one type of signal across a path designed for a different type of signal. Like Internet across a phone line. But our service is designed to carry digital data, so we don’t need a modem.

Router on the other hand seems to a term people shy away from. Like it sounds obscene or something. Which I guess if this were Australia, and you pronounced it "rooter", would make sense. But the concept seems straightforward, you have a bunch of devices and the Internet, and the router is responsible for routing the traffic to the right place. It’s a router, it routes stuff. Why is that so hard to understand, yet everybody is comfortable talking about their modem?

Reply via email to