http://transition.fcc.gov/Daily_Releases/Daily_Business/2016/db0218/FCC-16-18A1.pdf

This makes me giggle.

As someone dealing with multiple content providers, middleware,, set
top vendors, channel lineups, encryption systems, and the new purchase
of a small satellite downlink farm, it's going to be incredibly
interesting to see how the content and distribution industry handles
this whole thing. Oh, the advertising folks as well.

*throws hands up in air*

There are a lot of technical concerns as well... for example, what
happens if we move to an app based solution for every device, and
forego multicast? That's going to place a *substantial* burden on ISP
access and transit networks.

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