Seems like if you happen to wrap up an install with line of sight to your tower then it would be cheap to hang a little advertising where you know you can get some easy installations.

Rory Conaway wrote:

Door to Door sales can be very expensive, as much as $250 per acquired customer or more. I suggest you look at making it your last option to increase density in areas you have used other marketing services first.

Rory

*From:*Af [mailto:af-boun...@afmug.com] *On Behalf Of *Eric Kuhnke
*Sent:* Friday, July 8, 2016 1:55 PM
*To:* af@afmug.com
*Subject:* Re: [AFMUG] Door to Door sales

I'm guessing this is tied into Facebook's ability to target advertising to very specific geographic areas. As an end user when you install the facebook app on your phone you give it full permission to acquire a GPS location periodically.

How granular are you getting on the location of your advertising? Specific zip codes? Town names? Counties?

On Fri, Jul 8, 2016 at 1:51 PM, Jeremy <jeremysmi...@gmail.com <mailto:jeremysmi...@gmail.com>> wrote:

I agree with Gino. We used to spend thousands a month on marketing. I get more results from boosting a Facebook post for $300 than I get from $10K in radio advertising. We can hit 22K people in specific market areas that we choose and the phone won't stop ringing. We have yet to find anything that even comes close to Facebook for acquiring customers.

On Fri, Jul 8, 2016 at 12:01 PM, Gino Villarini <ginovi...@gmail.com <mailto:ginovi...@gmail.com>> wrote:

1 word, Facebook

On Fri, Jul 8, 2016 at 12:51 PM, Bill Prince <part15...@gmail.com <mailto:part15...@gmail.com>> wrote:

    Around here, doing door hangers would mean actually walking up to
    the house. A good way to get shot or attacked by a guard dog

    is to walk into someone's compound.

    bp

    <part15sbs{at}gmail{dot}com>

    On 7/8/2016 8:41 AM, That One Guy /sarcasm wrote:

        When I started here wi did something like this, generated a
        ton of customers. We did door hangars, ideally customers
        werent home to avoid the long talk, less door hangars hung.
        The guy doing it went to the target areas with a mast and a
        radio and tested signal quickly, he was supposed to write the
        signal on the door hangar and leave it (basically said hey! we
        can get you the interwebs, we already tested, just call us, we
        will install if for free)

        I think he got 25 bucks per take and the installer was getting
        bonuses too.

        The problem ended up toward the end when the door to door guy
        just went through all the door hangars and put a good signal
        on them and hung them on every door, generated a ton of NLOS
        truck rolls (I went on one that was a single story house
        buried deep down in the woods, door hangar said -64 on 2.4
        ghz... nope)

        I dont know what his spiel was to the customers, but he was a
        natural talker who was likeable.

        The biggest benefit was the "guarantee" because we already
        tested it

        On Fri, Jul 8, 2016 at 2:26 AM, Paul McCall <pa...@pdmnet.net
        <mailto:pa...@pdmnet.net>> wrote:

        Does anyone have a good program they might feel free to share
        (offlist or onlist is fine) that they have used for doing Door
        to Door sales?

        Useful info such as the scripts they use, the commission they
        pay, guidelines for sales people, training , etc

        Paul McCall, President

        PDMNet, Inc. / Florida Broadband, Inc.

        658 Old Dixie Highway

        Vero Beach, FL 32962

        772-564-6800 <tel:772-564-6800>

        pa...@pdmnet.net <mailto:pa...@pdmnet.net>

        www.pdmnet.com <http://www.pdmnet.com>

        www.floridabroadband.com <http://www.floridabroadband.com>



--
        If you only see yourself as part of the team but you don't see
        your team as part of yourself you have already failed as part
        of the team.


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