The following article from the Nigerian paper, The Tide
http://www.thetidenews.com/ , was seen on lgpolicy-list. It concerns the
importance of radio programming in various Nigerian languages.  Don


Communication and human development
http://tinyurl.com/2cth7q
. Sunday, Dec 23, 2007

Educationally, the quest for mass literacy even to the grassroots in the
21st century as propagated by the National Education Policy of the Federal
Government of Nigeria for a total emancipation of human development from the
shackles of ignorance, social injustice and psychological effect of
illiteracy for a virile society cannot be over emphasised. The point here is
how this dream would be achieved appropriately. At this juncture, the
electronic medium would enhance the spread of the programme for effective
language communication.

In the human society, language communication plays a vital role for human
development. Close observation has indicated that in the African context
since the advent of civilization from the Northern region, lots of human
development has been affected on language communication. The period of
primitivity and uncivilisation has become a thing of the past. However, in
tern areas, the issue of adequate language communication is not dawn despite
several medium of communication machineries in the form of science and
technology.

Language communication is being periscoped in different dimensions by
philosophers. Simply put language is Power. It is a medium of passing
relevant information and knowledge required of the people. In a scholarly
assertion, Professor A. S. Hornby and his cohorts had mirrored language as
"human and non-instinctive method of communicating ideas, feelings and
desires by means of a system of sounds and sound symbols." Language was
further described as a form used by a group, as well as manner of using
words.

Taking a look into yesteryears during the era of the old Rivers State
dispensation, there were four local languages that were prominently featured
in news casting and utilization of other programmes earmarked to reach and
educate rural dwellers on certain norms and policies of both ethnic
nationalities and government at various facets.

These ethnic languages include: Ikwerre, Kalabari, Khana and Kolokuma
respectively. Overtime, the issue of decentralization policy was given top
priority and some other ethnic languages were considered and incorporated in
the service of the Rivers State Broadcasting Corporation (RSBC), which
include the following: Ndoni, Ogba, Engenni, Ekpeye, Abua, Andoni, Ogbia,
Epie, Itari and others.

Without hesitation, the languages took off precisely with two programmes
each, according to the directive on REQUEST, where greetings were sent
across to relations and well wishers on CHIT -CHAT, as the Artiste - the
Coordinator enlightens and educates his kinsmen on cultural and traditional
ethics and other information relevant to the people. Pertinently, these
programmes shortlived for only three months - April to June 1981 and was
proscribed unceremoniously with a lame assumption that it might over load
the singled AM Radio Station in operation then.

In view of socio-economic and human development, the Rivers State Government
conceived a vision of establishing additional electronic industry, hence the
birth of the Frequency Modulation (FM) Radio Station in 1986.

In the same vein, the television unit of the electronic media was also
enhanced from channel 10 to channel 22 as bonafide properties of the State.
Of course, these were developmental steps taken in the right direction to
address the issue of reaching out to the rural areas with necessary
communication in news casting and other related programme requirements.

Furthermore and precisely, October 1, 1996 the Ijaw speaking ethnic
nationalities were carved out of the former Rivers State as autonomous
sovereign State known as Bayelsa by the military administration of late
General Sani Abacha. Invariably, the creation of Bayelsa State has actually
lifted some socio-economic and political burdens off the neck of Rivers
people and of course, a sigh of relief was heaved.

Retrospectively, it behoves one to posit: what has been the outcome of these
social developments for the past 20 years of a 'sovereign State? There is a
biblical outcry that states "my people are destroyed for lack of
knowledge..." as propounded in the book of Prophet Hosea 4 v 6 first part.
It does not necessarily mean that one has to attend a educational
institution before certain things could be learnt. Therefore, it is
imperative that the entire citizenry need to be reached either academically
and or traditionally to balance the equation of eradicating illiteracy and
ignorance in the society with particular reference to the rural dwellers.
Without mincing words, ignorance is a chronic ailment which could be cured
only with adequate and appropriate enlightenment, entertainment and positive
educational communication programmes through the electronic media.

For instance, there are indiscriminate deaths which are not natural in
several ethnic groups in the world due to lack of knowledge as people bent
on invocation and enchantment of evil spirits and consultation with devilish
shrines at odd times.

Realistically, when the local languages are re-introduced into Radio
programmes, certain norms and ethics would be corrected and the people would
realize the value of self, fellow human beings and readdress the fetish
characteristics that have beclouded the mind and relationship and
communication shall be cordial.

In a television programme on Channel 6 of Friday, 27th November 1981 at
9.30p.m., the importance of language communication was lauded by Hon.
Gabriel Okara thus: "Language is a part of culture because it transcends
from one to another." Similarly, in the Nigerian Star No.22387, during the
15th West African Languages Congress held at the University of Port Harcourt
on 4th to 10th April, 1982, Professor Kay Williamson commented that "Our
languages are important."

Nevertheless, the two Radio stations owned by the Rivers State Government
are more than enough to adequately accommodate the languages for local
programmes in order to reach the rural dwellers. In as much as the
Broadcasting Corporation is going international in the electronic industry,
it should not loose sight of educating and enlightening its people at the
grassroots.

With all pleasure, Rivers State is socially and economically identified as
the treasure base of the nation whereas a good percentage of the citizenry
are kept in the darkness of ignorance and it has become arduous to express
some pressing socio-economic problems as mineral producing areas.

Herein the rural communities should be acquainted and fully connected with
Government decentralisation policies to enhance the living standards of the
rural society. The denial of these policies is in deed, a developmental
setback in a democratic system of administration in our modem dispensation.
The broadcasting industry is not supposed to be engulfed with the Western
activities.

Without hesitation, an example could be lent from the Ibo speaking areas
where the citizens are always kept abreast of government's programmes
through the use of local languages for better understanding the local ethics
to enhance the Western ethics alike. These programmes are intertwined and
not to be lope sided.

Frankly, common customary exhibitions are eluding the people with greater
concern to the younger generation as a result of the decline from the
natural behaviours and enlightenment by the custodians. For instance, a
greeting in some local dialects is becoming burdensome to the average sons
and daughters of the modem age. The imperativeness of incorporating the
local languages to return the people to the status quo cannot be over
stressed.


Ominyanwa, a public affairs analyst resides in Port Harcourt.


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