The Institute for Research and Community Services (LPPM) & The Graduate School of Business (MM) at Atma Jaya Catholic University, Jakarta invites you to attend the half-day discussion on: Building Triple-helix Innovation System in Indonesia: Managing collaborations of university-industry-government to enhance productivity of the nation
Resource persons: 1. Dr. Yanuar Nugroho, Manchester Institute of Innovation Research, Manchester Business School, the University of Manchester, United Kingdom Topic: Systems of innovation, triple-helix and development policy: Some lessons learned for Indonesia. 2. Argo Wibowo, Founder of WWComm creative agency; former head of trade marketing, Samsung Indonesia; Former director of DDB Beyond, a multinational consumer activation agency. Topic: ”Innovative strategy to market innovative products: lessons learned from Sony Ericson case in Indonesia” Moderator : Dr. A. Prasetyantoko. Date : Wednesday, 11 November 2009 Time : 13.30 – 17.00 Venue : Aula D, Unika Atma Jaya For reservations: Yunti & Siwi, LPPM Unika Atma Jaya, Jalan Sudirman 51, Jakarta 12930 Tel./Fax: (021) 572-7461; Tel. (021) 572-7615 - 19 psw 139 & 427 Email: eric.sant...@gmail.com Innovation through the creation, diffusion and use of knowledge has become a key driver for economic growth in knowledge economy. However this assumes a certain level of alignment between actors who play the central role: industries, universities, and government. The collaboration of universities, industries and government, often conceptualised as ‘triple-helix’ (Etzkowitz & Leydesdorff, 2000), needs strengthening – let alone in a context like Indonesia. Innovation, after all, is socially and economically constructed rather than merely technologically or driven. No doubt that for Indonesia innovation and undertaking innovation is still a big challenge by all means. Let us take Research and development (R&D) expenditure which is often used as proxy for innovativeness. In Indonesia R&D constitutes only 0.098% of GDP in 2008, far behind the neighbouring countries such as Malaysia (0.69%), Singapore (2.2%) and South Korea (2.65%). The Indonesian government realises this fact and tries to increase its research budget. In 2009 up to one trillion Rupiah is allocated for R&D, nearly doubling the 2007 figure of 531.13 billion Rupiah. This allocated budget alone however could not boost innovation processes without collaborative actions of industries and universities in conducting high quality research and development. Despite that R&D depicts only an aspect of innovation undertakings, it gives us a fair indicator how innovation is performed as an aggregate in socio-economic development. Of course other aspects remain important and cannot be singled out if we are to have an effective innovation system. The Graduate School of Business Management (MM) and The Institute of Research and Community Services (LPPM) at Atma Jaya Catholic University Jakarta will organise a half-day informal discussion session aiming at building common understanding among businesses, universities and government on the need for a better collaboration system to boost innovation processes. The key questions being addressed in the discussion are: 1. What is the role of knowledge and innovation in socio-economic growth in general? How does innovation work as knowledge creation, diffusion and how it is adopted? What processes are involved in innovation? To what extent does innovation contribute in product or service development processes and in bringing them into the market? What lessons can we learn from cases from other countries? Are there living examples in Indonesia where such innovation processes induce socio-economic growth? 2. What is ‘triple helix’ in innovation systems? What is the role of collaboration in innovation? What are needed to create a conducive environment for universities, industries and government to advance their collaborations and how can they benefit from such collaborations? What can we learn from experiences in other countries? 3. How are such collaborations possible for Indonesia? What are and how to devise the strategies that are applicable in the Indonesian context? What are the first steps to start? ABOUT THE RESOURCE PERSONS: Yanuar Nugroho, PhD. Manchester Institute of Innovation Research (MIoIR/PREST), University of Manchester, United Kingdom Yanuar joined MIOIR in August 2008 as a Research Associate after completing his PhD and Post Doctoral research. His research interests are concerned with technological innovation and in particular the adoption and diffusion of innovations in the third sector (non-governmental and not for profit organisations); innovation and sustainable development; new communication media and social change; and knowledge dynamics. Yanuar works both with quantitative and qualitative approaches including Foresight. He has extensive experience in designing, deploying and analysing large scale off- and on-line surveys; familiar with focus groups and workshops; and social network analysis. He has published a number of papers in highly respected journals like Information, Communication and Society; Sociological Research Online; International Journal of Emerging Technologies and Social Change and Foresight. He also wrote working papers with Brooks World Poverty Institute, Centre for Research in Economics Social and Cultural Change, and Manchester Business School. During his work with MIoIR, he has been involved in several European Commission sponsored research projects including: Service Innovation: The Future of R&D Service Innovation in EU (2004-2005); Annual Digest for Industrial Research (2005-2006 and 2006-2007); Prime Forum: Network of Excellence (EU-FP6) (2005-2006); E-Skills Foresight Europe (2006); Mapping Innovation Policy in Services (2006); InnoGRIPS – Pooling of world-wide Knowledge on Innovation Policy and Business Innovation (2007-2010); RINDICATE researcher mobility (2007-2008); iKNOW Wildcards and Weaksignals identification (2008-2011); MORE research on EU researcher mobility (2008-2011); and most recently European Foresight Platform (EFP, 2009-2012). He also joined in the SCI (Sustainable Consumption Institute) funded research on the future of EU biofuels and a prestigious research evaluating the impact of European Research funding schemes funded by European Research Council (EURECIA). Argo Wibowo Founder and Director of WWComm creative agency Before running his own creative agency, Argo was a former head of trade marketing of Samsung Indonesia. Before that he was the director of DDB Beyond, a multinational creative agency that focus on below-the-line and consumer activation. One of his big client at that time was SonyEricsson which had only 20% of market share in cellular industry. Nokia at that time had 60%. He was the person behind the success of SonyEricsson to beat Nokia. His challenge was how to build innovative marketing strategy to market innovative products. ABSTRACTS Systems of innovation, triple-helix and development policy: Some lessons learned for Indonesia Yanuar Nugroho Manchester Institute of Innovation Research University of Manchester, United Kingdom Research is perceived as one of the cornerstones of the knowledge economy, fuelling economic development and creating centres of influence through knowledge production (Gibbons et al., 1994; Lundvall, 1992; Metcalfe, 1995; Nelson, 1993; Patel and Pavitt, 1994). Earlier studies already confirm the importance of the role of policies in knowledge production. Innovation endeavours, particularly technological innovations, which are central in economic development, require effective facilitation from policy framework (e.g. Metcalfe, 1995; Patel and Pavitt, 1994). The framework of National System of Innovation (Lundvall, 1992; Nelson, 1993), for example underlines the importance of the flow of technology and information among people, firms and institutions which is key to the innovative process at the national level and involves a complex set of relationships among actors that include companies, universities and government research institutes. This framework facilitates the elements and relationships which interact in the production, diffusion and use of new, and economically useful, knowledge (Lundvall, 1992). As such, effective policy would encourage and enable networking among institutions both in public and private sectors whose activities and interactions not only initiate, import, modify and diffuse new technologies (Freeman, 1987) but also becomes a new locus for knowledge production (Gibbons et al., 1994). What is central here is the argument that an effective innovation and research system would encourage interconnected institutions to create, store and transfer the knowledge, skills and artefacts (Metcalfe, 1995). Etzkowitz and Leydesdorff (1995) argue for framework called “Triple Helix” in which collaboration of industries, universities and government is made explicit. This presentation will focus on the role of knowledge and innovation in socio-economic development. It aims to understand innovation as a structured social action: knowledge creation, its diffusion and adoption –by moving beyond the traditional conception of innovation in product or service development. Then the presentation will endeavour to look at the idea of ‘National Systems of Innovation’, focusing not only on the conditions on which such systems can exist and function properly but also necessary interactions among its actors. The notion of ‘Triple Helix’ would be borrowed to underline the importance of systematic collaboration between universities, industries and the government in order to boost innovation as enabler in development policy and practices. Experiences from some other countries will be showcased with an aim to find a way to lay a foundation to understand the dynamics of innovation in Indonesia. Keywords: Innovation, National Systems of Innovation, Triple-Helix, collaboration, research [Non-text portions of this message have been removed]