I would say that your idea is feasible with the existing toolchain, if
your business model is adjusted a little bit:

1) You must sell the user TWO programmed chips, with instructions making
it very clear a chip can be bricked by a bug.

2) Along with the two chips, the instructions "when you brick chip 1, swap
to chip 2, mail me chip 1. For 1 year I will reprogram and return your
bricked chip for fixed $X each time, post paid (say $5 maybe). That
guarantees the user a cheap rescue, pays you a little each reprogram,
limits the time you have committed to a cost (postal rates may go up or
something). If someone wanted extra insurance, they could certainly buy
two pair chips, so they could have 3 bricked ones in the mail and still be
operational!

If you did that, it could work.


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