You're correct Bob. It can be a very effective method of advertising and contain useful information that the reader can relate too. It sometimes conveys a lot more user information then a long bullet string of features and specifications. I'm surprised more rig manufacturers aren't using this type of ad campaign today. My Sunday newspaper had at least three ads that used a similar format. Ads are expensive; ad managers need to be creative to get the best bang for the buck. And it clearly states in the QST ad, that it's an advertisement.
Pete, wa2cwa On Tue, 23 Oct 2007 08:00:13 -0500 "Bob Peters" <[EMAIL PROTECTED]> writes: > Ok I am ready to get run over by a Mack Truck but if more hams > supported > the ARRL > and didn't bitch about them at every turn then they could afford not > to > do that... > Big deal I say and so what if they made an add look like an > article...Guess that they did > good because ya all read it and that is what they intended by doing > it. > Being in Sales myself and > being one of those hated guys that does messages on hold for the > telephone and over head advertising > I understand why they do it. And guess what they got you guys to > write > about Kenwood. > > Bob W1PE ______________________________________________________________ Our Main Website: http://www.amfone.net AMRadio mailing list List Rules (must read!): http://w5ami.net/amradiofaq.html List Home: http://mailman.qth.net/mailman/listinfo/amradio Help: http://mailman.qth.net/mmfaq.html Post: mailto:AMRadio@mailman.qth.net To unsubscribe, send an email to [EMAIL PROTECTED] with the word unsubscribe in the message body.
