The Research Showcase will be starting in about 30 minutes. On Thu, May 13, 2021 at 2:37 PM Janna Layton <jlay...@wikimedia.org> wrote:
> Hello all, > > > In this month’s showcase, we have two presentations on the importance and > value of Wikipedia outside of Wikipedia. In the first talk, Nick Vincent > will present results on the importance of Wikipedia for search engines in > which they looked how often and where Wikipedia links appeared in search > results of Google, Bing, DuckDuckGo, etc. In the second talk, Tiziano > Piccardi will present a recent study on the value of Wikipedia’s links to > external websites by quantifying the amount of traffic generated by those > links and analyzing for which types of articles Wikipedia acts as a > stepping stone to the intended destination. > > Time/date: May 19, 16:30 UTC (9:30am PT/ 12:30pm ET/ 18:30pm CET) > > Youtube-link: https://www.youtube.com/watch?v=VoX5rFNzkXs > > > Talk 1 > > Speaker: Nick Vincent (Northwestern University, USA) > > Title: The Importance of Wikipedia to Search Engines and Other Systems > > Abstract: A growing body of work has highlighted the important role that > Wikipedia’s volunteer-created content plays in helping search engines > achieve their core goal of addressing the information needs of hundreds of > millions of people. In this talk, I will discuss a recent study looking at > how often, and where, Wikipedia links appear in search engine results. In > this study, we found that Wikipedia links appeared prominently and > frequently in Google, Bing, and DuckDuckGo results, though less often for > searches from a mobile device. I will connect this study to past work > looking at the value of Wikipedia links to other online platforms, and to > ongoing discussions around Wikipedia's value as a training source for > modern AI. > > Related paper: > > - > > A Deeper Investigation of the Importance of Wikipedia Links to Search > Engine Results. To Appear in CSCW 2021. > https://nickmvincent.com/static/wikiserp_cscw.pdf (pdf) > > > Talk 2 > > Speaker: Tiziano Piccardi (EPFL, Switzerland) > > Title: On the Value of Wikipedia as a Gateway to the Web > > Abstract: By linking to external websites, Wikipedia can act as a gateway > to the Web. However, little is known about the amount of traffic generated > by Wikipedia's external links. We fill this gap in a detailed analysis of > usage logs gathered from Wikipedia users' client devices. We discovered > that in one month, English Wikipedia generated 43M clicks to external > websites, with the highest click-through rate on the official links listed > in the infoboxes. Our analysis highlights that the articles about > businesses, educational institutions, and websites show the highest > engagement, and for some content, Wikipedia act as a stepping stone to the > intended destination. We conclude our analysis by quantifying the > hypothetical economic value of the clicks received by external websites. We > estimate that the respective website owners would need to pay a total of > $7--13 million per month to obtain the same volume of traffic via sponsored > search. These findings shed light on Wikipedia's role not only as an > important source of information but also as a high-traffic gateway to the > broader Web ecosystem. > > Related paper: > > - > > On the Value of Wikipedia as a Gateway to the Web. WWW 2021. > https://arxiv.org/pdf/2102.07385 (pdf) > > > -- > Janna Layton (she/her) > Administrative Associate - Product & Technology > Wikimedia Foundation <https://wikimediafoundation.org/> > -- Janna Layton (she/her) Administrative Associate - Product & Technology Wikimedia Foundation <https://wikimediafoundation.org/>
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