for a while I tried "to walk" in the shoes
of ADC judges.. and though only theoretically,
I came to some disturbing conclusions.

If i were a an appointed ADC judge from phone-Foo
manufacturer, what would I look for in this
big bucket of entries that I am about judge?

Well, first comes Google's #1 criteria - "Originality".
But thinking further, this #1 is primarily what
Google is going after - a new talent, a really
original, possibly ground-breaking ideas for Android apps.

Now me, as phone-manufacturer, I ask myself: can I take
that risk and venture into the land of "new and original concepts”?
i.e. shall give higher scores to such entries? The short
answer would be - sorry, Nope.

The longer answer, one needs to think of the
motives behind a company X joining Open Handset Alliance:

* Windows Mobile and Symbian are everywhere.
  If I am to preinstall my next hardware with this new Android,
  I need a bunch of kick-ass apps to make it really sell. Not just
  kick-ass, but the GUARANTEED KICK-ASS ones.

* based on the above: I am skimming through the list of entries,
  I notice something obviously cool, and maybe even much cooler
  than the similar ones that competitor Y runs on their
  non-Android platform. Well - I buy it! give it 'A'


* No I see some app with a concept I’ve never seen before, I mean
  totally new, not even a re-make of the a familiar and popular one.
  What am I to do? Even though I am a judge, I’m in this for
_business_,
  NOT for some further risk-taking... I let the Google take risks,
  while I’ll be protecting my own investment. So yes - I don't by it,
  i give it 'B' or 'C'


stepping out of "the judges shoes", it is indeed unfortunate,
but so are some hard realities of the market. Myself as
non-marketing guy, I will surely be checking out the Top-50 when
it comes out,

but I will be more inclined in shuffling through the gallery of
the rest  of 1700+ submissions just to find those real
hidden "Diamonds in the dirt..."


and no offence to Google guys, they did the best thy could for
Android/ADC, but some things will always remain out of reach

cheers,
Aleksandras G.

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