Hi Anthony,

In response to your mention of Duo, actually the UI isn't very
complex.  I appreciate that you're quite experienced in this regard,
but we've done our fair share of UIs over the years too.  =)  Having
said that, I understand that it's really hard to get a feel for how
simple or complex a UI is based on a market-oriented video.

Where I believe we went wrong in terms of execution was failing to
grab and hold the judges' attention in the first 2 minutes of their
experience.  This problem existed for both our software and, in
particular, our documentation (which I talk about in more detail in my
post-mortem).

I forgot to mention this in my post-mortem, but in total, 3 people
created Duo accounts:  2 judges and a certain Google employee who
isn't a judge.  That means, sadly, 50% of our judging panel either
didn't like our documentation or experienced some kind of tragic
technical difficulty.  Either of these possible cases are extremely
unfortunate but both preventable (for example, by creating a video
before you submit and putting a link to it at the top of your
document, which we didn't do).

Regards,
Michael

On May 13, 3:31 pm, Biosopher <[EMAIL PROTECTED]> wrote:
> In the end though, a key element in the judging process seems to have
> been how well the application's vision was executed.  This explains
> for instance why one app that I thought was guaranteed a slot (Duo)
> didn't get in.  It seems the initial UI was too complex so the more
> interesting features were never accessed.  I hope to see an updated
> Duo entered into Challenge Round 2 though!

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