I've been very self-critical over the past week to make sure I learned
everything I could from our experience with the Android Developer's
Challenge.  But today I took some time to look outward rather than
inward.  Here are some ideas for how to improve the judging process
for the next contest.

1.  Use proportional gates rather than absolute.  ADC 1 went from 1788
submissions -> 100 -> 50.  That jump from 1788 to 100 was harsh!  A
better approach might be to have a series of proportional gates.  For
example:  based on X submissions, repeatedly narrow them down by 25%
until you arrive at the winners.  For ADC 1 that would've translated
to 1788 submissions -> 447 -> 111 -> 50 winners.

2.  Require HTML documentation with annotated screenshots and blurbs.
You could make it known to all applicants that these would be used in
order to perform at least the first 25% cut.  It's this first cut that
requires a herculean judging effort.  To lessen the burden, HTML
documents could be judged entirely via the web, with each judge
potentially looking at hundreds of applications over the course of
several days.  This would also make the "marketing" aspect of the
judging process more explicit, and would more closely reflect how end
users will eventually select applications.

3.  Simplify the scoring system for the first gate.  Is it really all
that helpful to have 100+ different judges scoring 1788 applications
on a 10-point scale in 4 different categories?  How much better is
this than, say, asking each judge to award 1 to 5 stars?  A simpler
scoring system would allow more judges to rate more applications in
less time, and is probably just as fair and meaningful (if not
moreso).

4.  Embrace the subjectivity of judges in the final gates.  A scoring
system is helpful for narrowing down the huge number of submissions in
the first gates.  But in the final gates when there are only, say, 161
applications left, why not ask every judge to scan them all, try the
ones that interest them, and present their top 10 favorites, or their
top 3 favorites in different categories?  Then, when it comes time to
make the final cut, you can lock your 5 or 10 most qualified judges in
a room (or conference them in) and choose the best applications
subjectively based on all the evidence gathered to date.

5.  Give feedback.  You could tell people what gate they reached and
consider telling them their average rating, too.  Otherwise it feels
like all our efforts have disappeared into a black abyss.

6.  In addition to offering rewards for the top X applications, you
could offer several special rewards (say $20,000 each) for those whose
applications didn't make it, like Best Community Contribution, Best
Development Tool, Most Creative, etc.

7.  Solve the networking dilemma.  Using standard laptops was a good
idea and solved the performance dilemma, but who knows what networks
the judges used in order to run their applications?  Proxies and
overzealous firewalls could really screw things up.  What if judges
failed to connect at all?  Wireless connections can be tough and not
everyone has two working network jacks at their desk.  Unfortunately I
don't have any ideas for this.

8.  Solve the social dilemma.  Given the huge potential for social
apps and their reliance on being, well, a bit social, I think they
deserve a separate testing protocol at least in the final gates.  For
the final cuts I think social apps should be tested by multiple people
simultaneously who coordinate with one another to test features
together.  I'm aware that we could simulate or otherwise fake a social
experience, but in my opinion that's insufficient.  Alternatively, you
could give applicants a 3-hour window within which their app would be
tested, during which time they could ensure there are people online to
help.

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