This question has been answered here:
http://groups.google.com/group/android-discuss/browse_frm/thread/4b3e7a099931beb9

Peli
www.openintents.org

On 30 Sep., 14:45, Eric <[EMAIL PROTECTED]> wrote:
> May I know how do you overcome the restriction on 1.0 SDK that it does
> NOT allow any apk to be installed unless it comes from Android Market?
>
> Thanks
> Eric
> Portable Electronics Ltdwww.hdmp4.com
>
> On Sep 30, 1:57 am, Handango <[EMAIL PROTECTED]> wrote:
>
> > Handango, the original multi-platform app store, will be launching one
> > of the industry’s first Android catalogs in November. Handango has
> > served millions of customers since 1999 and has become the trusted and
> > agnostic source for smartphone content. Handango's legacy is with the
> > early adopters and, in fact, Handango has supported Linux applications
> > for many years. Content providers building Android applications and
> > looking for distribution are encouraged to contact Will Pinnell
> > ([EMAIL PROTECTED] or +1.972.894.0467) for priority in the promotion
> > of the content within the catalog.
>
> > Beginning October 1st, content providers will be able to add Android
> > applications directly to developer accounts and choose to distribute
> > them to customers in three ways:
>
> > 1)     Give them away for free
> > 2)     Sell them for a one-time purchase fee
> > 3)     Set them up as a monthly, quarterly, or yearly subscription fee
> > (subscription APIs provided at no cost)
>
> > Content providers are encouraged to jump on this opportunity as soon
> > as possible in order to maximize distribution and revenue as soon as
> > the first Android phone is in the market. If you’re an existing
> > Handango content partner, simply add the new Android content to your
> > account.  If you’re not yet working with Handango, you can apply to
> > become a software partner athttp://developer.handango.comandyour
> > application will be accepted within 24 hours. Depending on volume,
> > content providers keep 50-70% of the suggest retail price that they
> > provide, less any transaction costs that might occur.
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