Have you read the docs at 
http://developer.android.com/guide/market/billing/index.html?

IANAG, but my understanding from what I've read is that the new architecture 
allows your customers to purchase additional stuff *within an app*. 
Previously, redirecting customers to the Market only let them buy additional 
apps, and it was then up to you to kludge together additional functionality 
in the original app if you wanted to.

String

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