On Sunday, September 23, 2012 5:08:15 AM UTC-7, John Coryat wrote: > > >> I don't deny that. But who cares about CPM? If you have the same amount >> of C's and less M, the R has not increased, in all likelihood. >> >> > Well, I for one care about eCPM. > OK, but your previous comments said that it made a difference to the *bottom line* and that's what I will question. eCPM is not the bottom line; revenue is.
Do you disagree with the notion that you can actually get a higher eCPM and actually get a lower rate of revenue? eCPM $1.80, 10,000 impressions = $18 in revenue. eCPM $1.90, 9,000 impressions = $17.10 in revenue. Anything wrong with that math? > Ours is currently $2.43. > Good. > If you have a better eCPM then perhaps you are right and I am wrong. > So the eCPM is more important than total revenue for the bragging rights values. On the other hand, there is no right or wrong, just different approaches. > I'm all for different approaches AND for analyzing them with the right math. Nathan -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to android-developers@googlegroups.com To unsubscribe from this group, send email to android-developers+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
