I'm biased since you guys actually have reviewed my app, but I think
you have some interesting ideas.  Here are some of my observations
with respect to reviews.

1. Reviews always result in a significant bump up in sales/downloads.
It actually doesn't matter whether the review was positive or negative
all that much.  I've sometimes seen more early play from a review that
is mostly negative in tone than from one that is gushing.  Definitely
balance between the pros and cons helps to lend legitimacy.
2. Format of the review DOES seem to matter.  I've noticed that longer
more detailed reviews tend to have more legs in the long run.  Also,
reviews that are well organized with lots of screen shots or other
media seem to deliver more hits.
3. Reviews that include interviews help to personalize the application
and the brand.  I think that more devs need to "put their face" on
their apps and develop personal loyalty.  Schwimmer, Coryat and others
come to mind as doing this successfully.  It's not vanity, it's
branding.

On Jan 30, 2:11 am, AppRoasters <revi...@approasters.com> wrote:
> What does a good application review look like?  From a dev's
> perspective, it's whatever brings the users.  From the user's
> perspective, things need to be informative and entertaining at the
> same time.
>
> We're trying to carve a niche out for app reviews at approaster.com,
> but I'm really interested in hearing devs perspectives on what makes a
> good review.  What's the right length?  How much information is too
> much?  How long do you get activity out of a review?
>
> Thanks for your input!

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