On Fri, Feb 19, 2010 at 9:32 AM, Carlo <ca...@hyperdevbox.com> wrote:
> can somebody explain the benefit of a lite version in a market where > there is 24h trial of the full version for everybody ? > A free version is a good marketing strategy to getting users to your paid app. Suppose you only had the paid app, which you are actively working on. A user tries it out and uses up there one 24 trial. It doesn't quite have the features they want so they refund. Now your app is lost to them with no way of knowing that you're improving it. Maybe they come across it again in the just in list out of dumb luck and see that it's been updated. But now if they buy it there's no going back - no more refunds. Most people will probably not risk getting stuck with your app if they didn't like it the first time, so they'll pass and you lose out potential sales. However, if you have a free version, even if it's not quite what the user wants, they'll probably keep it since it's free. As you add features to your paid app, you update your free version as well to fix issues, add some basic features, and let the free-version users know what they get if they get the paid version. Now those that have the free version know that a new version of you paid app is available and what they're getting for their money so they are more confident about buying and probably won't refund. Essentially, you can use a free version to create a user base of potential sales. ------------------------------------------------------------------------------------------------- TreKing - Chicago transit tracking app for Android-powered devices http://sites.google.com/site/rezmobileapps/treking -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to android-developers@googlegroups.com To unsubscribe from this group, send email to android-developers+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
