On 5/27/08, Jim <[EMAIL PROTECTED]> wrote: > > > I am trying to figure out the business case for Android? Is Google > doing this to drive more search traffic from another medium or is > there a shift in search traffice from fixed netowrk devices like > desktops and laptops to mobile network? How does GPS determined > advertising come into play? > > Thanks, > > Jim > > Jim (not a Google view) but I think its more about existing cell network business models than anything else. If the door is closed, and you lucky enough to have the kind of money Google has, you create another one, and try make that a new city, and or force the other closed doors to open up. The existing cell biz models control every aspect of the platform. A coder for example quickly discovers that they have to pay (pretense of certification) to get an application onto the network. If thats what they do to coders, I'm almost certain they'd want a cut from the ad revenue on their platform if the application was a search engine, or a sophisticated ad tool.
I'm probably the biggest skeptic as to whether this is the best way, but I do hope that it works and I do hope that Google opens up the platform to all, as the internet has done. Its smart, Googles revenue is based on traffic in contrast to one that is based on a toll gate. Google is smart, although I do think that the technical aspects may be a bit too ambitious. Not a new market, changing the nature of an existing market I think sums it up. --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Android Discuss" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/android-discuss?hl=en -~----------~----~----~----~------~----~------~--~---
