Competition is heating up, but always a good thing!

George
http://SlideME.org


Extracts from announcements:

"

Research In Motion issued a press release this morning, saying that the
BlackBerry App World can now be downloaded by users. It's available by
visitingwww.blackberry.com/appworld<http://rs6.net/tn.jsp?et=1102535502276&s=1861&e=001MJGbBNmnz_SzCgM8g3ehNo4YzBD9-bnhDTdNohdbBiAZLNExi0npUmybNGt8ZCY52l1CZSW5ZmJRbkb71ZsqfaMGThGwWN0HgwVnEtyo9DD71-q9HmYbFLsRQBwx9zwq>
from
your BlackBerry. Features include: the ability to search by keyword and
category; user reviews; a top downloads area, and My World, which shows a
list of all the applications downloaded. Stay tuned since RIM (NSDQ:
RIMM<http://rs6.net/tn.jsp?et=1102535502276&s=1861&e=001MJGbBNmnz_T1aaHxyk1DOgHg2y7mD-h67AIEryYOI6LaAjUMys_vfLhH1QhsDQQRvHeRoJZPoWJ0wFHOAi-H92ain-_E0AJwNLT1EIdwnjzJzQP2_CCpwiasixKgetj6Al7P6v9Lq6yfHAGCKqoFyRMKG4GoztWNLMxUaIHuGUblBk_fw4ZObQ==>)
will likely provide more details at this morning's CTIA keynote.

The company expects 1,000 fr*ee and paid applications to launch this week,
ranging from Pandora to Shazam and The New York Times (NYSE:
NYT<http://rs6.net/tn.jsp?et=1102535502276&s=1861&e=001MJGbBNmnz_QgvgyLM_zKjh5QlWU4mUT1yPaXhm1ov4v8VWVJYbUA3crwlz2TUFoN2rumRFkyxngu5wpChA3KFiIDdMqO07L9EP2ZqrDc2KTPI3WLxRBoeUZpNjTrYuv4DrduvZw0m5XNLLGTreS3RHMJXfodqedIAbfYwnrJhFPnV2sDqZr_iA==>).
Others that have already put out press releases include TeleNav and
QuickPlay. What's interesting is that RIM is partnering with the companies
to achieve tight integration of the applications on to its platform, much
like it did with Facebook and MySpace. *The approach is different from Apple
(NSDQ: 
AAPL<http://rs6.net/tn.jsp?et=1102535502276&s=1861&e=001MJGbBNmnz_SM4gClOOIx-lmXIcUB1SKu-mqo7ixOS1yCDsl21n9ABNkdhTrcrKo8J5d2vuYN1J8qn_kb4B49G4_TxYamL-er-HmBeI9BVxmnNI0eBitYB86mkLdTrQp-vtOZYT1MhS_2Tf5KV9GB_AywXfFi2lErxZ9K8PaHjSDnPLP0RCn0Wg==>
), *which has released a developer kit, and then mostly leaves the developer
on its own to make the applications. Likewise, it's completely different
than Nokia's approach, which is to partner for some applications, but then
make a wide range of apps themselves, such as music, maps, games, etc.

A good example of this is the new application built by QuickPlay, which
allows users to download full-length TV shows over Wi-Fi and then watch them
when they want (although the content will eventually expire). The service,
called PrimeTime2Go, costs $7.99 a month, and content partners include NBC,
CBS (NYSE: 
CBS<http://rs6.net/tn.jsp?et=1102535502276&s=1861&e=001MJGbBNmnz_SBsmpMI-UC5sJEgYjobJiWeuo4vqILL_dUABX6KArMEjLkyS6bYX2roSijvcYvSIcE2MeVhaAcYcwIgbwp_mHxtD0c3YBEiX_8FX3AH-hUBM9t2pwKazuxjHy2BSSJHi8eHdyxpHHfBHcYR8w5QWfwksPks0Ia6JAM7J9L0HcWpA==>)
and MTV. While Research In Motion opted to let QuickPlay to build the app,
others, like Sony (NYSE:
SNE<http://rs6.net/tn.jsp?et=1102535502276&s=1861&e=001MJGbBNmnz_T26YVJXTYcBNkgtPwwZpfszV0qXWoSeSMyfUwAU96Yn09d7NY8vaAvHL2-lN1if3t7AvtEoo6JcpW-VFRsgPGCHFxpFTR_QIEOeG8AMZU7CzelWy_3q1xAPAdq0NEbVVJkQ1rAkZasID8YZ3imVOzelul41UsWEhrRunbOCRLFew==>)
Ericsson (NSDQ:
ERIC<http://rs6.net/tn.jsp?et=1102535502276&s=1861&e=001MJGbBNmnz_QbTkc6fUbSIO5YrE_1pIEZF7W4KhXoees2EPzoNhk1f7t0eTJCGBI560gIYrP_qMCUMUaJxDM_rqDt35ewQD5-UEB13yIaZdU1bT_-FHpDchIq8Tj388WvO40--BF_8GnF-nLn1y6WlU2tqfyX-iM8XjutbVM-uWIA7dzEmawCdw==>)
will be making its own video-subscription service.

Focus on music: Clearly, music is a focus for BlackBerry. Not only is it
sponsoring U2’s upcoming world tour, there’s a ton of music applications
that will now be available on the BlackBerry. They have an exclusive with
Ticketmaster, which allows people to buy tickets to shows. The others that
allow people to listen to music includes: Slacker, Pandora and Shazam,
iheartradio and Will.i.am’s DipDive. In addition, BlackBerry is now
supporting both Windows Media Player and iTunes to allow people to get songs
on to the device. It also is rolling out Bluetooth devices that are plugged
into your car or home stereo, so you can listen to your music on your
BlackBerry without having to dock it.

Developer Pitch: With the growing number of App Stores, Lazaridis explained
why developers would be interested in creating apps for their World. They
provide access to several APIs like mapping (GPS), Wi-Fi, Bluetooth, etc.
One example is if you book a hotel room using an application, you’d be able
to upload the reservation directly to your calendar. Lazaridis: “This
quickly growing community will be able to take advantage of this exciting
new sales channel. We’ve already seen a great variety of music applications
for BlackBerry, but the App World goes beyond.”

"

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