On Sep 2, 12:34 pm, Sean Hodges <[email protected]> wrote:
> I guess my arguments are falling on deaf ears.
>
> On Wed, Sep 2, 2009 at 5:30 PM, Shane Isbell<[email protected]> wrote:
> > A 50% drop in sales is huge. It's an indication that piracy may be a major
> > problem for Android apps. But as an individual app provider, I don't see how
> > you can stop piracy of your app.
>
> OK, really. Someone who decides to download a pirate copy of an app as
> opposed to paying 99 euros was never intending to give you their
> business. There is no way a warez site is going to cause revenue to
> drop that dramatically, that quickly. It might be causing you to lose
> some sales, but it is not causing ~50% of consumers to shift from
> purchasing from the Android Market to using download sites
> exclusively.
>
> PC software has piracy problems, as does the iPhone. In fact, the
> majority of people that I know with smartphones have an iPhone, and
> out of all of them I only know one person who has not jail broken his
> phone - and he has jail broken it in the past as well.
>
> Anyway, I'm really getting sick of trying to bridge the gap between
> the developers who are complaining about low sales/high threat piracy
> and the people on the Android Market forums complaining that they
> can't buy apps on the market.
>
> The biggest issue isn't even piracy, or DRM engines, or nice looking
> Warez sites. It's that most people don't get to the stage of pirating
> apps. They try to buy an app on the Android Market, find they can't,
> and go back to the store to swap it for a phone that "works". The
> outcome is the whole Android ecosystem loses.

You make a very well-reasoned case, so this being the Internet pretty
much guarantees that people will ignore it.  :-)

I bought my G1 on eBay, so I didn't have the opportunity to return it
or I might have, especially the first week I had it.  Things have
improved over the last few months, though.  I understand that eReader
is working on an Android version, which is a big deal for me, as I
have quite a library of purchased ebooks starting from way back in my
Palm days.  Add that to the fact that as new models come out, the
value of my phone has dropped quite a bit, so I guess I'm keeping it.
Doesn't mean that at least 2 or 3 times a week I don't reconsider the
wisdom of that decision but that's another post entirely.

I don't know what kind of sales the original poster had but isn't it
possible that most of the people who wanted such an app bought it when
it first became available?  (Either in the market or because they just
bought a phone?)  Also, I don't know if software follows the same kind
of sales curve that books and music do, but it's possible that the
drop is due more to natural causes than piracy.

I'll just weigh in as a consumer but in the past I have used software
copies given to me by friends or family as evaluations.  If it ends up
being something I use, I'll either buy it or find a freeware
substitute.  If something is free but incredibly useful I will
occasionally donate.  I've donated to Cyanogen and Donation Coder, for
example.  I've purchased many .99/1.49 apps from the Market that I end
up not liking but it doesn't bother me enough to try and return them.
Anything more than $5.00 and I usually want to see a demo or trial
first.

Reasonable prices (which includes a way to pay, obviously) and perhaps
a registration code that inserts your name into the software can be
effective anti-piracy measures that work for most honest people.  I
would be embarrassed to have a computer full of software that has
those weird, nasty cracked names or even the name of someone I didn't
know.  If that kind of thing doesn't bother someone, then they
wouldn't have purchased your application anyway.  Too much DRM is a
hassle that just makes everyone miserable (except the crackers, who
thrive on it) and drives honest users away.

Most people I know will usually be fine with a similar product that is
less comprehensive if they can avoid too much expense or hassle - so
in the end it doesn't even matter if you create the greatest widget
ever if you then go on to market it in a consumer-unfriendly way.
Unfortunately, the quality of a product has never guaranteed that it
will win in the marketplace.  That has to be depressing for developers
but forcing DRM on everyone to level the playing field is kind of
insane.  Insane mainly because it won't work - it's never worked.
(Apple can get away with it somewhat because they control the whole
process and even they can't totally.)

Terry




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