Hi - I'm part of the dev team for a new ad platform for apps, and I'm really interested in figuring out how we can best help app developers make money off of the games and tools they create.
I know it can be really challenging to make money off of apps unless they "go big," and that ad click through rates are typically low. Also, your users tend to get a bit miffed when you show them ads. All of that sucks, so we've come up with the following - we think it's a cool solution to a lot of the problems that mobile ads currently face. We've launched the program, but are currently just in our pilot, so any feedback you have about how to make this better for you would be super appreciated. Thanks ahead of time - I'll jump to answer any questions you have. Overview: + High quality publishers (like the New York Times or Huff post) pay per click to distribute links to new content, in the form of realtime headlines, through an ad network. This serves the need of publishers to drive a new audience towards their timely content (delivering pageviews and ad revenue of their own). + Links to content and a supporting thumbnail images are delivered via an API stream to partners, then monetized via a 50/50, CPC rev share model + Users of apps are shown links to realtime web content based on trending news items of the day (which, in some scenarios like social tools or news apps, they may already be seeking). This delivers a value-add for apps, as opposed to what users often experience as invasive advertising Essentially, this ad platform functions as a monetizeable and customizable news ticker. Sound interesting? If you've thoughts about this (or if you're interested in experimenting with it), please shout - Carmel Hagen e: [email protected] t: twitter.com/carmelelise -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/android-discuss?hl=en.
