The last couple of days have really been hectic for my app "Radar Now!." The 
extreme weather coupled with the panic caused by the tornado devastation 
across the country has caused a huge upswing in downloads and usage of the 
app. As a result, there have been periods when the app simply wouldn't 
function due to the overloaded server. Previously, the highest activity for 
a day had been around 230,000 uses. On Tuesday that number was 430,000 and 
Wednesday it was over 550,000. Huge numbers. Downloads have also been 
spectacular with Tuesday being a record at 14,300 and Wednesday beating that 
with over 15,500. 

The users have had the predictable reaction. On Tuesday, when the server 
first started bogging down, there were a slew of one star comments in the 
market, my favorite being:

one star
by skip (May 24, 2011)
Blows big black donkey balls

By Wednesday, I had made enough changes to the backend to handle the load 
for the most part and also had instituted "rationing" so that when the 
server hit a certain load, it would just send back a message saying it was 
overloaded instead of hanging. I also started posting in the market an 
explanation of what was happening and apology for the inconvenience. I 
started getting messages like this:

five stars
by Christine (May 25, 2011)
Works great on my desire. Problem today but understandable with all the 
severe weather here in Missouri. Working fine again now.

I also received a number of emails showing sympathy and encouragement. The 
market now has a bunch of five star comments (and of course the inevitable 
one star as well)

The bottom line is that by telling the users what the issues are and being 
proactive, honest and prompt with explanations, they are giving my app a 
chance and being somewhat patient. A good lesson for any business to take to 
heart.

-John Coryat

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