I was reading an interesting paper: "Choice Architecture and
Smartphone Privacy: There’s A Price for That",
http://www.guanotronic.com/~serge/papers/weis12.pdf.

Would it be possible for Google Play to incorporate permission into
the Google Play score? Popularity is a good metric, but its also
woefully lacking in some areas.

Perhaps a second, weighted score would help folks make a wiser
decision? Under the weighted score, apps that ask for all permissions
would receive a low score. And permissions that are not appropriate
for a category would also bring down a score.

*****

Abstract. Under certain circumstances,consumers are willing to pay a
premium for privacy. We explore how choice architecture affects
smartphone users’ stated willingness to install applications that
request varying permissions. We performed two experiments to gauge
smartphone users’ stated willingness to pay premiums to limit their
personal information exposure when installing new applications. We
found that when participants were comparison shopping between multiple
appli- cations that performed similar functionality, a quarter of our
sample responded that they were willing to pay a $1.50 premium for the
application that requested the fewest permissions - though only when
viewing the requested permissions of each application side-by-side. In
a second experiment, we more closely simulated the user experience by
asking them to valuate a single application that featured multiple
sets of permissions based on five between-subjects conditions. In this
scenario, the requested permissions had a much smaller impact on
participants’ responses. Our results suggest that many smartphone
users are concerned with their privacy and are willing to pay premiums
for applications that are less likely to request access to personal
information. We propose improvements in choice architecture for
smartphone application markets that could result in decreased
satisficing and increased rational behavior.

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