More than 50% of popular Christmas and New Year’s Apps contain adware in 
the Google App store

source: http://www.visualthreat.com/our_blog.action

Security researchers have discovered that over 50% of popular Christmas or 
New Year’s apps are Adware, while only 14% were safe and ad-free. After 
collecting hundreds of popular apps from Christmas and New Year categories 
in the Google App store in early December, VisualThreat found adware 
percentage peaked at an all-time high of 51% due to Christmas mobile 
advertising. Admob is the most popular mobile advertisement platform. The 
reason for the high peak of adware matches the mobile marketing pattern of 
the Christmas and New Year holiday season. 

There are six risk behavior types (data leakage, SMS activities, file 
operations, spying, networking activities and code execution) that are 
defined to discover hidden threats. Based on that, a comprehensive threat 
report was generated for each adware app by applying deep-analytic threat 
correlations. 7.54% has medium to high risk-level, and 11.53% has more than 
three unclaimed permissions. The top data-leakage contents are GPS 
location, contact information, network provider info, message queries, etc. 
For unclaimed permissions, 3 apps even claimed more than 15 unnecessary 
permissions! VisualThreat has informed Google about this concern, and is 
waiting for their response. 

Here is the approach of how to check whether your app is adware or not: 
submit your app to www.visualthreat.com, waiting for about 15 seconds and 
you will know the answer.

Enjoy your safe and ad-free holiday!


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