"Let me put it this way -- Rahman is the king of music. However, his
music does not have the same 'hummability' and 'road' factor that can
get his music blasting on the Delhi's auto rickshaws and Agra's
chaiwalas. Before, you swear at me, let me clarify -- I love Rahman's
music. But, you've gotta admit -- for an average Indian -- its easier
to hum 'Kuch kuch hota hai' than 'ishq bina'."

That is a good point, though look what ARR has done for Shankar's
films in the South.  He's definitely reached the masses with tracks
like Azhagana Ratchasiye, Mukkala Muqabla, etc.  But Shankar, for all
his faults, has much more imagination in his films and song situations
than the Chopras and Karan Johar.  They'd probably be the weak link in
the creative chain.

I too was wondering why YRF never used ARR instead of opting for
people like Jatin-Lalit, who produce catchy but mediocre music. 
Chandralekha from Thiruda Thiruda (1993) still sounds fresh, but
listen to DDLJ or DTPH today and it sounds incredibly dated.

SEL did elevate KHNH's music somewhat, but its nowhere near DCH or
Mission Kashmir.







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