On 10/18/2009 5:06 AM India Time, _A.R.Rajib_ wrote:

> Collaborations with Nicole Scherzinger of The Pussycat Dolls and the 
> iconic Kylie Minogue may not have garnered many fans in the Asian 
> Sub-continent, 

Seems we should discuss this aspect also. Seems ARR can do with some humble 
suggestions of whom he collaborates with.

Could members suggest what went wrong, if anything, with "Nicole Scherzinger of 
The Pussycat Dolls" and "Kylie Minogue", and what type of celebrities he should 
collaborate with. Don't just give names, give the elaborate reason please.

> but Rahman's first full-fledged Hollywood 
> project,�/Couples Retreat/, has brought the Bollywood beat to the 
> powerful corridors of Universal Studios.
> 
> "I did receive a lot of negative feedback over the/�Jai Ho�/remix with 
> The Pussycat Dolls, but the idea behind that track was to market this 
> sound to a wider, international fan base and the song did just that," 
> said Rahman. "Plus, it worked for my Hollywood career and got 
> me�/Couples Retreat/."

Yup, as it was the first time, ARR took a decision that he thought good enough. 
It is absolutely ok because the only other options for him were
- not to do sdm,
- not to let Pussydolls do the remix, 
- not to use Kylie
- not to do Couples Retreat

We can see that these options would not have lead us or him to anywhere. So it 
is good that he went ahead.

But, now that feedback is out that SDM was the best decision, sadly pussydolls, 
Kylie and Couples Retreat didn't do well. So it needs to be analyzed and some 
conclusions might be drawn and future strategies have to be made. 

Learn from mistakes.

But do commit mistakes instead of not doing anything at all.

I would still like ARR to say Yes to another collaboration for another 
pussydolls and another Kylie and do another CR, even if these all again fail, 
instead of saying No.

> "When I signed on for the film, the brief given to me was a group of 
> misfits retire to an international island for a brief stay where they 
> encounter an Indian guru. So I thought, why should I continue to produce 
> boring stuff when global tastes are changing? I had a platform and I 
> used it. In this case, bringing Hindi, Sanskrit and Tamil languages into 
> a Hollywood film soundtrack," he said.

As CR as a movie has failed, but all reviews I think are praising the music, I 
don't think ARR at all wrong in deciding what kind of music CR needed.

Still, none of the CR songs become "my heart will go on", so some thinking 
might be required.

And I think there is nothing really wrong. CR was an investment of ARR. CR was 
a learning lesson given by ARR to English audience. A switch of culture was too 
drastic but this could not be helped. English audience have remained centered 
in themselves, their types of movie, their types of music for more than a 
century, and a single CR is no way going to make them change their ways. May 
be, half a dozen or more failed CR would be required to slowly bring the 
acceptance and transition.

So, our man needs to give his style of great music in further half dozen 
hollywood films that are going to fail on box office. It is required. It is 
stepping stone. it can't be done away with.

> The Vince Vaughn production has already climbed to the top of the 
> weekend box office with $35.3 million, (Dh130m) since its Friday 
> opening, with the music album garnering positive reviews on/Amazon.com/. 
> Ask Rahman if this experimentation was worth the risk and the musician 
> gives a non-committal response.

If the writer expected ARR to say that he is going to change his style and 
going to adapt to hollywood style, only then the following response is 
non-committal. 
To me, it seems he is saying that "I have been giving successful and 
critically-praised music for 32 years so I know what is needed and I will 
continue to do that." That is absolutely correct. He rightly said "the writer 
has to understand." but he didn't. :-) he he

> "You have to understand, I've been composing music since the age of 11. 
> Now, at 43, I have done it all and it's time for me to move on to new 
> challenges," he said.

--
One thing that may still be done is that: ARR records CR songs with Hindi/ 
Tamil lyrics and the rights holder release the music albums and movie in Hindi/ 
Tamil in India so that at least Indian audience gets to hear and to like it.

He might consider to put some sort of lyrics or refrains in so many "music 
only" songs of CR, as in India, pure bgm is not going to be a hit.
--

> "My public profile also enables me to use my position for a greater 
> good. After 9/11, there was hatred amongst races and religion, yet music 
> transcends all these barriers. Lyrics perform a great role in carrying 
> subliminal messages and I have banked on this to change international 
> perception. Now people listen to Indian music with pride and I believe I 
> have played a small part in this thanks to�/Slumdog Millionaire/."

small part?????? he he he. understatement of the century. So polite. Typical of 
ARR.

> 
> However, few know that Rahman almost did not sign his Hollywood launch 
> project two years ago due to a packed schedule.
> 
> "When my agent approached me with�/Slumdog/, all he said was 'Do you 
> want to experiment with a film that will only get you �30,000?' To take 
> on the Danny Boyle film, which had no budget at the time, was to let go 
> of my friend Ashutosh Gowariker's Bollywood film. But sometimes you 
> listen to instinct," he said.
> 
> These days Rahman's calendar is booked until 2011 with Hollywood, 
> Bollywood and private albums taking up the bulk of his time. While the 
> composer remains tight-lipped about a rumoured collaboration with Lady 
> Gaga and MIA, he does regret that his chance to work with pop icon 
> Michael Jackson has gone.

Lady Gaga who? 

Why can't he find someone whom India has already heard about. Seems that is the 
key why they all have been failing.

> 
> 
> 
> 
> http://www.business24-7.ae/Articles/2009/10/Pages/17102009/10182009_542faaa404ae45a3bb58b9690ce2bc52.aspx
> 
> -- 
> - Regards
> 
> ~ ~ A.R.Rajib ~ ~

Thanks for sharing Rajib. Gave several insights.
--
Rawat

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