http://www.hindustantimes.com/From-Melody-to-Dev-D/H1-Article1-492354.aspx

Conventional ‘melodies’ were replaced by experimental music, as Bollywood 
became ‘cool’.

2000 The end of ‘melody’
Nadeem-Shravan had cracked it. The ’90s had belonged to the composer duo, who 
churned out chartbuster tunes, one album after another. After a brief hiatus, 
the duo had come back to Bollywood in 2000 with Dhadkan. Almost instantly, the 
music created new records.

But with Taal in the last year, A R Rahman had proved that conventional 
Bollywood melodies were giving way to a new sound – where experimentation would 
lead the way. The dawn of music directors like Vishal-Shekhar and 
Shankar-Ehsaan-Loy on the scene, who gave equal importance to music production, 
as they did to composition, all signified a complete overhaul of ‘conventional’ 
Bollywood music.
2001 The Bhatt film formula
The signs were there, right from the time of Kasoor.  A high-pitched romantic 
number with a catchy hook (‘Kitni bechain ho ke’), a male sad song with deep 
vocals (‘Mohabbat ho na jaaye’), and a female sad song about unrequited love 
(‘Zindagi man gaye ho tum’). Mahesh and Mukesh Bhatt’s films had worked out a 
distinct music formula at the time of Kasoor, that they’d replicate every year, 
in every movie, even if the composer and singers changed. So, in the years that 
followed, Anu Malik gave a similar sound in Murder, Pritam in Gangster, right 
up to Toshi-Sharib in Jashn. You could identify a Bhatt-film song from a mile 
away, but that’s not a bad thing.
2002 Kaanta laga
If the Bollywood music industry was ever in peril, it was in 2002, when remixes 
threatened to replace the ‘mukhadas’ and ‘antaras’ with different variations of 
the phrase ‘Let’s party’, and some turntable effects thrown in for good 
measure. Shefali Zariwala became the face ... or.. err.. butt of the remix 
revolution, when she starred in the music video of Kaanta laga, thong firmly in 
place. Pristine Hindi songs like Chadhti jawani acquired a new meaning, the 
moral police had a field day, and DJs minted money with Non-stop remix albums. 
And we found out that even Bappi Lahiri can be plagiarised, when he sued R ‘n’ 
B singer, Truth Hurts for remixing his song Kaliyon ka chaman in his single, 
Addictive!
2003 The Return of R D 
It had to happen. After RD Burman passed away in 1994, his mad orchestrations, 
wacky experiments, and penchant for using unusual musical instruments to create 
songs that broke out of the typical rhythm-based Bollywood routine, could never 
be recreated by any other composer. A lot of remixes came and went, but the 
Panchamda sound had been lost forever. Until Jhankaar Beats and Dil Vil Pyaar 
Vyaar came. Vishal-Shekhar’s break out album, Jhankaar Beats was an ode to the 
legacy of Panchamda, and was rooted in his sound. And Dil Vil Pyaar Vyaar went 
the whole mile, recreating 14 of Burman’s best songs, in the voice of the 
present generation. The Pancham flavour was back!
2004 Zip, zoom, dhoom 
Move your body, shake your ass’, did you say? That was the domain of the 
‘foreign’ singers, that we caught glimpses of, on late night shows on MTV. 
Music videos, did you say? Only the Indipop world of Sunita Rao and Baba Sehgal 
had that. Car music, did you say? Well, unless you call Kanta laga car music... 
In 2004, Pritam changed all that with Dhoom machale. With Thai singer Tata 
Young at its helm, the song was singularly responsible for the zipping 
‘Hinglish’ songs we hear on every track now, the trend of music videos, and the 
much-abused phrase, ‘international collaboration’.
2005 Kajra re
There’s something about Kajre re (Bunty Aur Babli). Maybe it is the sight of a 
droolsome Aishwarya Rai performing trademark Bollywood ‘thumkas’, in a 
ravishing, sexy avatar, that men had so-far only dreamed about. Maybe it is the 
father-son duo dancing with abandon. Or maybe it is the reinvention of the 
qawwali by Shankar-Ehsaan-Loy and Gulzar, that helped the song pip Omkara’s 
Beedi (2006) as the item number of the decade. We think it’s Aishwarya!
2006 The phenomenon called Himesh
He came, he sang, he conquered. In 2005, Himesh Reshammiya was unwittingly 
encouraged to sing title song for hisAashiq Banaya Aapne. The song, which had a 
‘sufi flavour’, became a rage across India. And an idea was born – that took 
shape in the form of a 23-song debut private album, Aap Ka Suroor, by 
Reshammiya, who exploited his nose to sing, swallowed his tears for beautiful 
models, who ditched him in music videos, and wore a cap to hide his bald patch. 
The sale of caps reached an unprecedented high, Reshammiya was signed on for a 
big-budget movie that would explain ‘why he doesn’t smile in music videos’ and 
‘nasal singing’ found a synonym. And a phenomenon was born.
2007 Chak De India
Last decade, India never really had a sports movie that set our pulses racing 
and made us bite our nails in excitement.Lagaan, in 2003, changed that. But 
though Lagaan became the toast of our nation, we still didn’t have a sports 
song, which would inspire patriotism in us and motivate us to kick some ass. 
And then came, Chak De India!. The movie moved us and inspired us in all kinds 
of ways. It didn’t do much for Hockey, but no one complained since, coinciding 
with the year T20 became huge, the song became the national chant for 
supporters of the Indian cricket team at matches. India had found a sports 
anthem.
2008 Jai ho Rahman 
In retrospect, after Roja (1992), every year can just as easily be called the 
‘year of A R Rahman’. Heck, if the 2000s were to belong to a musician, it would 
be called the decade of Rahman. Yet, 2008 was special because, for the first 
time, Rahman churned out as many as five Bollywood soundtracks, with each one 
hitting the right notes. From Jodhaa Akbarand Jaane Tu... Ya Jaane Na, to Ada, 
Yuvraaj and Ghajini, Rahman covered just about every genre from historical to 
contemporary romance, to masala Bollywood, showcasing his versatility and 
mind-boggling range. Then, just before the year ended, there was Slumdog 
Millionaire. And world music will never be the same again.
2009 Dev D  
If there was one song that could have been singularly responsible for driving 
audiences to the theatre to watch a movie in 2009, it would easily be ‘Emosanal 
attyachar’ from Dev D. Amit Trivedi’s radical 18-song soundtrack that turned 
every Bollywood stereotype on its head, with a fresh, edgy sound, could well be 
Bollywood’s first rock opera. Aided by Amitabh Bhattacharya’s wacky lyrics, 
that incorporated a bi**h somewhere, and a wh**e elsewhere, Trivedi’s music 
signified the dawn of a new era in contemporary Bollywood music – that’s driven 
by sweeping orchestrations and extraordinary experimentation. And after the 
exquisite Iktara in Wake Up Sid, you know that Trivedi’s just getting started. 


      

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