Sony and Rahman- A great ComboBy Moviebuzz | Monday, 04 January , 2010, 09:27 Sony Music has bagged the music rights of A R Rahman's next two big project in South India- Gautham Menon’s Vinnai Thaandi Varuvaaya (VTV) in Tamil and Telugu and SJ Surya’sPuli with Pawan Kalyan and Nikisha Patel in Telugu.Widening its regional portfolio, Sony would also release the music of Rajnikanth starrerSivaji – The Boss in Hindi.Divulging the marketing plans for the project, Sony Music Southern Repertoire head Ashok Parwani says: "We intend to make Vinnaithaandi Varuvaaya a crossover album as we believe A R Rahman as a brand and this music has the power to transcend language and regional barriers. We will service the song videos to all leading music channels – Tamil and National as AR Rahman has a universal reach”.Remember the music of VTV was previewed at the Bafta Awards with much fanfare.Added Parwani: “ Apart from servicing of songs on the radio and the web, we have a lot of on-ground and retail level innovations planned out in the form of road shows, special contests with instant gratifications, meet and greet with the cast and crew. On the digital and mobile front, we have a lot of innovations planned including the iPhone application – which will be a global first for Sony Music India."
