http://sify.com/movies/tamil/fullstory.php?id=14925723
Sony Music has bagged the music rights of A R Rahman's next two big project
in South India- Gautham Menon’s Vinnai Thaandi Varuvaaya (VTV) in Tamil and
Telugu and SJ Surya’s Puli with Pawan Kalyan and Nikisha Patel in Telugu.
Widening its regional portfolio, Sony would also release the music of
Rajnikanth starrer Sivaji – The Boss in Hindi.
Divulging the marketing plans for the project, Sony Music Southern
Repertoire head Ashok Parwani says: "We intend to make Vinnaithaandi
Varuvaaya a crossover album as we believe A R Rahman as a brand and
this music has the power to transcend language and regional barriers.
We will service the song videos to all leading music channels – Tamil
and National as AR Rahman has a universal reach”.
Remember the music of VTV was previewed at the Bafta Awards with much fanfare.
Added Parwani: “ Apart from servicing of songs on the radio and the
web, we have a lot of on-ground and retail level innovations planned
out in the form of road shows, special contests with instant
gratifications, meet and greet with the cast and crew. On the digital
and mobile front, we have a lot of innovations planned including the
iPhone application – which will be a global first for Sony Music India."
