Had this strange dream last night.. ARR introduced new "NAMHAR" brand pencils for school kids.. Didnt get NAMHAR, then saw it again- its RAHMAN spelled backwards. May be they are a part of arr's colouring books.
--- In arrahmanfans@yahoogroups.com, Bivin Chandra <bivinchan...@...> wrote: > > Kids, here come nursery rhymes with Katrina06 Feb, 2010 10:41 am ISTlIANS > Print EMail Discuss Share Save CommentText:Children might love this. Here > comes a bunch of English nursery rhymes from Saregama that not only offers > audio-visual content but also features popular actress Katrina Kaif and some > musical magic from Oscar-Grammy winner A.R. Rahman's school. > > "Music engages the senses and stimulates the whole mind and body. This > venture is a concept that will aim to fulfil this need to make learning > rhymes a fun and engaging experience for the child," said B.R. Vijayalakshmi, > general manager, audio visual media of Saregama. > > "Nursery rhymes are a time-honoured play-and-learn method of introducing > children to language and rhythm, an engaging way to strengthen and identify, > differentiate and practise the sounds that are the building blocks of > language," Vijayalakshmi told IANS. > > Titled "Sunfeast Dream Cream Rhymeskool", the album is slated to hit the > stores in March and Saregama has roped in Katrina to promote it and composer > Rahman supervise the music. > > "Adding magic to the mix, Katrina will take the children through the lilting > rhymes in her own inimitable style in the video. Katrina's popularity among > kids and her affable style and persona on screen made her fit for such a > project," said Vijayalakshmi. > > "Rahman is the music supervisor for this project. The students at KM Music > Conservatory, a college founded by Rahman, is arranging and composing the > music for this album under the supervision of the music master," she added. > > Saregama is concentrating on other languges as well - in the recent past, the > label produced animated Tamil children's folk songs "Nila Nila Odiva" sung by > Latha Rajnikanth and animated Bengali children's rhymes "Aye Re Aye Tiye", > which is a compilation of the traditional and most popular children's rhymes. > > Preeti Sagar's "Phulwari Bachchon Ki" is another animated children's Hindi > songs title in the pipeline. > > Vijayalakshmi said : "Saregama believes that learning can be made a lot more > fun and effective through the use of vibrant multimedia, music and dance. To > this effect, the company is launching a series of learning-oriented Home > EduTainment products that will impact the way children learn." > > To make the album a hit, Saregama is planning a 360 degree media plan to > promote the product with heavy penetration across metros. >
