*Think Music snaps up Endhiran* *By Moviebuzz* | Sunday, 18 July , 2010, 21:24
The Chennai based Think Music has snapped the audio rights of the most prestigious big budget Tamil film ever. We are talking of Sun Pictures magnum opus*Endhiran* directed by Shankar, featuring Rajinikanth and Aishwarya Rai, with music by AR Rahman. There was a fierce bidding war for the audio rights between Think Music and Sony Music. Finally Think Music quoted a new record for audio in South India and is rumoured to have paid a whopping Rs 7 Crore for Tamil and Telugu rights! This is the highest ever paid for an audio in south Indian film history, a price almost on par with recent Bollywood music acquisitions. Any which way you look, it’s a fantastic buy, and overnight Think Music becomes the biggest brand in south India. http://sify.com/movies/tamil/fullstory.php?id=14949994 -- - Regards ~ ~ A.R.Rajib ~ ~
