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NE flowers to hit Japan markets
By Surajit Khaund
GUWAHATI, Oct 28 After making a strong presence in the Dubai flower market,
rose, anthurium, and dendrobium orchid cultivated in the region are all set to
hit the Japan market soon. Two Japanese companiesClassic Japan and Otani have
come forward to buy flowers from the North East. Inspired by the quality of
rose and anthurium, these companies have signed a deal with the Zopar Exports
to import products from the region.
Flowers cultivated in five States-Assam, Meghalaya, Mizoram , Arunachal Pradesh
and Nagaland have been making strong presence in the Dubai market.
Particularly, Anthurium which is only available in the North East , has been
able to attract a good number of customers in Dubai.
Buoyed by the response from the foreign market, floriculture has been picking
up in the region. According to available statistics about 500 farmers are now
closely associated with the floriculture with active support from the Centre.
Our rose and anthurium have good demand in the international market. We have
already sent several consignments to Dubai, Rajesh Prasad of Zopar Exports
told this correspondent today. The firm has been motivating the farmers towards
floriculture in the region. In this context, he said that flower market across
the globe has been expanding at a good pace and therefore this region can play
a major role. Despite vast potential, floriculture in the North East is still
low considering the volume of international market. We must motivate more
farmers, Prasad observed.
Dubai is said to be one of the major flower markets in the world for which
several Indian companies are now exploring the market by their variety of
products. But, anthurium in the region has a special demand. During Valentines
Day, prices of anthurium generally go up.
Providing more details in this regard, Prasad said that the demand for
anthurium has been increasing across the globe and therefore more production is
required. This region can earn revenue by way of encouraging the farmers,
Prasad added. Zopar Exports produces daily 4000 anthurium and 5,000 to 10,000
roses in different parts in the North East.
(The Assam Tribune,29.10.2007)
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